Posted on August 9, 2013 in Web Design by cmblogger
Turn to any blog or magazine writing about what matters in digital marketing in 2013 and you’ll read about the mobility of the modern customer. With smartphones and tablets everywhere, today’s consumer is accessing the web from just about anywhere other than a desk.
And yet, reaching this demographic is still a challenge. Clearly, the same old techniques used with the customer on a desktop browser won’t always work, and yet, the degree of difference between a mobile consumer marketing campaign and a traditional one is still being debated.
Here’s what we know. First, don’t eliminate tried and true strategies for your mobile campaign, just modify them for your mobile customer. Emails, newsletters, and links to infographics are still extremely effective. However, shorter subject headings, mobile friendly graphics, and designs that make it easy for your customer on a cellphone or tablet to access and see what you’re selling is essential.
Consider utilizing location based data as well in your mobile strategy. Using the smartphone or tablet’s GPS device can help you provide targeted information for the right customers who are poised to take advantage of a particular offer or store location. Capture them by taking advantage of the information a mobile device provides you.
Mobile doesn’t have to mean a sea change from the marketing you’re already doing. Shifting your existing strategy into one that provides the maximum ease and convenience for your mobile customer is the key element in developing a successful strategy.
Posted on June 7, 2013 in Web Design by cmblogger
The smartphone revolution is upon us, with the recent Pew Research reporting 56% of American Adults using smart phones. Teens are among those most dependent on their phones for Internet access, with one in four reporting to the Pew Center for Internet Research that they use their device as their primary connection with the web.
Other studies at Pew reveal similar data. When it comes to adults doing local searches on their phone, for example, a whopping 74% reveal that they use their device to get real time, location based information. Over 18% indicate that they use a geosocial service to share their location with friends and family. Where we go, in other words, is now just as interesting as what we do when it comes to interacting on the web.
Is your existing website set up for this influx of mobile customers? With potentially more than a billion potential consumers viewing your information via a far smaller screen than a desktop browser provides, it’s now a critical question for any online business.
Whether you choose to merely pare down the complexity of the layout, develop a separate mobile version, or ideally, completely rebuild your website to accommodate any size browser for a fast and easy display, mobile friendly is the new normal for website design in 2013. Stay current, by making sure your site is responsive.
Posted on January 2, 2013 in Web Design by cmblogger
Trends Ahead in Web Design for 2013
Along with designing sites that work well with mobile devices and apps themselves, new trends for web design are ahead in 2013. Look for an increased emphasis on fonts and unique typographies. As content and content marketing move to the forefront of any Internet marketing strategy, pictures and graphics, while still essential to any layout, will take a backseat to interesting visual ways of presenting text. In keeping with the general theme of mobile responsiveness, look for vertical scrolling features and huge “touch and tap” buttons to be implemented on many websites. Ease of use is the key feature to be promoted in any 2013 web design project, and these elements make it simple to shop, navigate and purchase on any website from a mobile phone or tablet. Consider how your website can be accessed and seen from these devices before you decide on a particular design or layout detail.