Post

Reaching Consumers on the Move: What You Should Know About Mobile

Posted on August 9, 2013 in Web Design by cmblogger

Turn to any blog or magazine writing about what matters in digital marketing in 2013 and you’ll read about the mobility of the modern customer. With smartphones and tablets everywhere, today’s consumer is accessing the web from just about anywhere other than a desk.

And yet, reaching this demographic is still a challenge. Clearly, the same old techniques used with the customer on a desktop browser won’t always work, and yet, the degree of difference between a mobile consumer marketing campaign and a traditional one is still being debated.

Here’s what we know. First, don’t eliminate tried and true strategies for your mobile campaign, just modify them for your mobile customer. Emails, newsletters, and links to infographics are still extremely effective. However, shorter subject headings, mobile friendly graphics, and designs that make it easy for your customer on a cellphone or tablet to access and see what you’re selling is essential.

Consider utilizing location based data as well in your mobile strategy. Using the smartphone or tablet’s GPS device can help you provide targeted information for the right customers who are poised to take advantage of a particular offer or store location. Capture them by taking advantage of the information a mobile device provides you.

Mobile doesn’t have to mean a sea change from the marketing you’re already doing. Shifting your existing strategy into one that provides the maximum ease and convenience for your mobile customer is the key element in developing a successful strategy.

Post

Stay Single: Use One URL for Mobile and Desktop Browsers

Posted on August 6, 2013 in SEO by cmblogger

In case you haven’t been listening closely this summer, Google has definitely sounded the alarm: if your website doesn’t work well with mobile browsers, you will be penalized in terms of SEO. Understanding the full measure of what Google does want for great rankings, however, goes beyond just a responsive web design.

Google wants one URL across the board. That means serving the same HTML for your tablet, desktop and mobile sites. With the advent of social sharing and the popularity of social media, Google wants your website content to be distributed across these platforms. The more your posts, content and articles are shared by others, the better your Google rankings will be. For this to happen, a single URL is critical.

Single URLs also eliminate redirects. Remember, even one redirect can take a mobile customer a half a second. Add several more and your potential customer has to wait 3-5 seconds just to see your page. According to a recent report from analytics experts, 47% of consumers expect a website to load in under 2 seconds, and 40% will simply click away if it takes longer to do so.  Even a 1 second delay can result in a 7% conversion loss, or potentially hundreds of thousands of dollars in lost sales per year.

Don’t risk your rankings on the search engine results pages. Ensuring the mobile and desktop versions of your website are in compliance with Google’s recommendations means better SEO-and more conversions in 2013.

Post

Mobile Friendly Web Design: It’s Important!

Posted on June 7, 2013 in Web Design by cmblogger

The smartphone revolution is upon us, with the recent Pew Research reporting 56% of American Adults using smart phones. Teens are among those most dependent on their phones for Internet access, with one in four reporting to the Pew Center for Internet Research that they use their device as their primary connection with the web.

Other studies at Pew reveal similar data. When it comes to adults doing local searches on their phone, for example, a whopping 74% reveal that they use their device to get real time, location based information. Over 18% indicate that they use a geosocial service to share their location with friends and family. Where we go, in other words, is now just as interesting as what we do when it comes to interacting on the web.

Is your existing website set up for this influx of mobile customers? With potentially more than a billion potential consumers viewing your information via a far smaller screen than a desktop browser provides, it’s now a critical question for any online business.

Whether you choose to merely pare down the complexity of the layout, develop a separate mobile version, or ideally, completely rebuild your website to accommodate any size browser for a fast and easy display, mobile friendly is the new normal for website design in 2013. Stay current, by making sure your site is responsive.

SmartPhone Use InfoGraphic

Post

Google Glass: Only the Beginning

Posted on May 24, 2013 in Web Design by cmblogger

Times have changed the way we do business, and innovation is only accelerating. Consider the iPhone. Released in 2007, at first it seemed to many like little more than a novelty. Now, along with its competitors, the smartphone is a contemporary necessity for most in the business world today.

In revolutionizing the way people access the Internet, it has also changed the priorities for web design. Mobility is everything, as your site must be easily seen and absorbed from a small screen. Responsive layouts are now a requirement for any business hoping to alert consumers to their products, services or even just their brick and mortar location from the web.

What’s next? Get ready, but new inventions are already on their way. The widely heralded Google Glass is soon to be made available for the masses, despite its initial cost of around $1,500. Its tiny monitor, attached to a pair of glasses, will provide a camera, microphone and of course WiFi to users. Competitors have announced their own prototypes and launch dates.

Apple is working on their smartwatch, another wearable Internet browser. Its introduction is expected within the next year or two as well. Add in the rush to release smaller and smaller tablets, some with flexible or foldable displays, and you have a strong case for the enormous, non-portable home computer to go the way of the typewriter and rotary phone.

Whether we’ll someday give up our desks for good remains to be seen. But in the meantime, don’t get caught with a website that isn’t ready for consumers on the go. Focus on mobility, and ensure every aspect of your site works well with a variety of browsers and devices. The future is now when it comes to web design-and successful online marketing.

Tag Archives: mobile design