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Diversify Your PPC Campaigns or Risk Losing Customers

Posted on April 26, 2013 in Mobile Advertising, PPC, SEM, Social PPC by cmblogger

The days of doing just one thing to get leads won’t work anymore in today’s competitive marketplace – you must diversify your social media marketing program to get results. Make sure you’re segmenting your PPC program to reach customers on all the platforms they use.

Search engine PPC ads capture people as they are searching the exact keywords associated with your products. It is about getting in front of people who already know what they are looking to buy.

Facebook ads capture the attention of people who might like your product but aren’t searching for it yet. With Facebook, ads are served in a social space to the people you want to target. New ad categories mean you can now target people based on what their interests are, along with age, gender, and education level. Don’t miss the opportunity to find new customers!

Mobile advertising reaches consumers when they are on their phones and tablets. It can target customers right as they are near your store, or right as they are casually browsing for products. More brands are jumping onto the mobile platform to make sure that they are always top of mind. Don’t let your competitors steal your customers because they are on the new platform when you aren’t.

Smart PPC choices can bring up your overall metrics and conserve your budget resources through careful market targeting. Remember, effective PPC in 2013 is all about diversification.

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Tag Archives: mobile advertising