Posted on June 11, 2013 in Search Engine Optimization, SEO, SEO marketing by cmblogger
With strong organic search results on everyone’s mind these days, hiring an SEO company is seen by many as an essential part of doing business. Gone are the days of “do it yourself” SEO, unless you have an extra 50 hours a week to devote to learning about and applying the ever shifting best practices for an SEO campaign. Indeed, with regular changes to the Google algorithm having profound implications for strategy, it’s critical to have a team in place that can stay abreast of the marketplace.
When it comes to choosing a company, you have many choices. Payment models abound, with pricing models available for contract based services, per project, or even per hour consultations.
Consider first, however, what it takes to achieve an effective SEO program. Regular analytics reports, along with keyword research, link building, and onsite optimization and improvements are critical to your success. For those reasons, most savvy industry insiders recommend a monthly retainer based service to maximize your ROI.
Above all, avoid the empty promises of a #1 spot on Google, or instant ranking success. SEO doesn’t work like that, for anyone. As with anything else, only consistent, day after day, month after month effort and a smart overall campaign ensure real success with the search engines. Monthly retainer based services support that strategy.
More users than ever before are making the shift from their desktops to accessing the web with a mobile device. You must take action to capture these mobile searches and potential local customers.
First, make sure your website is optimized for local and mobile SEO. Consider a store locator, as well as individual store pages that feature the correct address, phone number, and hours for each of your locations. Second, create appealing, informative Google + and Bing local listing pages for your company. Your customers may use local search techniques other than Google to find your business, so be ready for them.
Finally, integrate your business into social media, not just to make the most of branding and engagement opportunities, but for SEO purposes as well. Consumer driven sites are now featuring local search functions with their mobile apps, including those for Facebook (with Graph Search), Foursquare and Yelp.
Encourage your customers to write reviews, check in and interact with you on these vital social networks, so others can not only find your business, but see the positive interactions that build trust and encourage buying decisions.
Make sure your business appears at the top of the search results page in both mobile and desktop formats as a local listing. Put your business front and center for your customers. Not only will you gain consumer trust by coming up for local results, but you’ll also make it quick and easy for potential clients to find your contact information.
Trust is essential in any purchase decision-and studies show that your company’s inclusion in local search conveys reliability. Consider the national 2012 Local Search Usage study, which found that 58% of respondents felt that local search results were more trustworthy than the alternatives, which included natural search and paid results.
Like the telephone directory of years past, local search listings are also the new resource everyone refers to when they need information, fast. Appearing in local search results guarantees people will find your website, brick and mortar location, maps, hours of operation, phone number and more.
This isn’t about casual “surfing the web,” but consumers in a hurry, searching for a reliable source for the goods and services you offer. Capture these customers immediately with local search results for your business.
Call Captain Marketing and learn more about how to go local: (888) 297-9977
Posted on December 19, 2012 in Search Engine Optimization, SEO by cmblogger
Looking for local SEO traffic but too busy to sort through the trials and tribulations of SEO research and strategy yourself? Consider the $99 per month SEO Copper package offered by Captain Marketing, aimed directly at the local small business owner who needs to appear on the search engines for just a few but essential keywords. With just a $99 set-up fee and a month to month payment of $99, you can enjoy all the perks of having a high powered SEO marketing department at your service… with none of the hassles of a long term contract or extended financial commitment. We require only a thirty day notice to cancel. In return, you get professional set-up and management of your SEO campaign by seasoned professionals who understand the challenges of localized SEO strategy. You’ll have email and phone access to a dedicated project manager to answer all your questions, as well as regular ranking reports so you can see exactly how you’re doing in your move forward on the search engine results pages. With monthly generation of 20 powerful, incoming links to your website, website optimization, an XML sitemap and up to 3 keywords, you’ll get more leads, more traffic and more success!