Posted on September 3, 2013 in Local SEO, SEO by cmblogger
In years past, smaller companies only selling through a brick and mortar location didn’t need to worry too much about the Internet. Only with the proliferation of mobile devices and the departure of the Yellow Pages for the land of 8 track players and the wooly mammoth did the web really start to matter. Is your small business showing up on the search engines for your customers? Consider these basics as a way to get started.
First, consider reviews. Look for relevant websites where your customers might post positive testimonials about your business. The idea is to garner authentic positive feedback-not to simply create multiple five star reviews and upload them within the hour. Encourage and reward your clients for their comments. Their reviews will help not only your SEO, but generate positive buzz among consumers as well.
Second, don’t ignore social media. Regular updates to your Facebook, Twitter and Google+ pages will help the search engines not only find but assess you as relevant to the products and services you’re trying to sell.
Finally, update your content regularly. When you’re looking for good SEO rankings, there’s no replacement for interesting, relevant copy that’s delivered regularly to your website. Frequent updates of industry news, product information, or even just plain old friendly communication with your consumers makes a difference to the search engines.
An effective SEO strategy for your small brick and mortar company doesn’t have to be complicated. But if you’re hoping for customers even just offline, it’s a necessary part of doing business in 2013.
More users than ever before are making the shift from their desktops to accessing the web with a mobile device. You must take action to capture these mobile searches and potential local customers.
First, make sure your website is optimized for local and mobile SEO. Consider a store locator, as well as individual store pages that feature the correct address, phone number, and hours for each of your locations. Second, create appealing, informative Google + and Bing local listing pages for your company. Your customers may use local search techniques other than Google to find your business, so be ready for them.
Finally, integrate your business into social media, not just to make the most of branding and engagement opportunities, but for SEO purposes as well. Consumer driven sites are now featuring local search functions with their mobile apps, including those for Facebook (with Graph Search), Foursquare and Yelp.
Encourage your customers to write reviews, check in and interact with you on these vital social networks, so others can not only find your business, but see the positive interactions that build trust and encourage buying decisions.
Make sure your business appears at the top of the search results page in both mobile and desktop formats as a local listing. Put your business front and center for your customers. Not only will you gain consumer trust by coming up for local results, but you’ll also make it quick and easy for potential clients to find your contact information.
Trust is essential in any purchase decision-and studies show that your company’s inclusion in local search conveys reliability. Consider the national 2012 Local Search Usage study, which found that 58% of respondents felt that local search results were more trustworthy than the alternatives, which included natural search and paid results.
Like the telephone directory of years past, local search listings are also the new resource everyone refers to when they need information, fast. Appearing in local search results guarantees people will find your website, brick and mortar location, maps, hours of operation, phone number and more.
This isn’t about casual “surfing the web,” but consumers in a hurry, searching for a reliable source for the goods and services you offer. Capture these customers immediately with local search results for your business.
Call Captain Marketing and learn more about how to go local: (888) 297-9977
Posted on January 4, 2013 in Search Engine Optimization, SEO by cmblogger
Localized Internet Marketing Key to Success for Brick and Mortar Businesses
For many brick and mortar businesses, a website is merely an afterthought, especially if it doesn’t serve as an immediate source of revenue. Don’t make this common mistake. Your customers will want to find you on the Internet, as they search for local goods and services. Are you sure your SEO strategy is in place to show up on the first page for all of what you sell? In addition, a great social media campaign can also be extremely helpful in connecting with local customers. Consider giveaways or discounts for the tenth “like” on a Facebook page, for example, or including a trivia question about your business or hometown that local folks will be able to answer. People want to patronize companies in their community. Take advantage of that built in brand loyalty by allowing yourself to be found on the Internet for the services and products you offer.
Posted on November 16, 2012 in Search Engine Optimization by cmblogger
Local Search Patterns Important for websites
For any business doing SEO to advertise their brick and mortar location as well as a website, it’s important to understand how your customer uses localized search on Google, Yahoo and Bing. For that reason alone, the recent study by media consultants at YP.com is helpful in its findings on how consumers find local businesses online. For anyone left in the world who thinks that SEO isn’t important to a website that just backs up a brick and mortar location, please take note: the study revealed that 4 in 10 people use local searches at least once a day, with seven to eight people using local searches at least 3 times a week. Furthermore, many of these site visitors are using the search engines to find your location and other information specific to your brick and mortar location. As many as 4 in 10 people typing in the search command “retail stores” simply want the hours your business operates. Another fact to keep in mind: most people doing a local search are doing so from a tablet or smartphone. And with more than half of Americans owning one (a number that’s only growing, according to Nielsen), your website must be accessible, and viewable on such a device. Even if you don’t have a mobile app, can people see your phone number when accessing your full website from an Android or Iphone? Can they read your font? And as far as Flash goes (cue the ominous sound of the thunder clouds…)aside from being bad for your Google rankings, keep in mind anyone with Iphone will not able to even see the feature on your site.
Tag Archives: local search patterns