Posted on September 3, 2013 in Local SEO, SEO by cmblogger
In years past, smaller companies only selling through a brick and mortar location didn’t need to worry too much about the Internet. Only with the proliferation of mobile devices and the departure of the Yellow Pages for the land of 8 track players and the wooly mammoth did the web really start to matter. Is your small business showing up on the search engines for your customers? Consider these basics as a way to get started.
First, consider reviews. Look for relevant websites where your customers might post positive testimonials about your business. The idea is to garner authentic positive feedback-not to simply create multiple five star reviews and upload them within the hour. Encourage and reward your clients for their comments. Their reviews will help not only your SEO, but generate positive buzz among consumers as well.
Second, don’t ignore social media. Regular updates to your Facebook, Twitter and Google+ pages will help the search engines not only find but assess you as relevant to the products and services you’re trying to sell.
Finally, update your content regularly. When you’re looking for good SEO rankings, there’s no replacement for interesting, relevant copy that’s delivered regularly to your website. Frequent updates of industry news, product information, or even just plain old friendly communication with your consumers makes a difference to the search engines.
An effective SEO strategy for your small brick and mortar company doesn’t have to be complicated. But if you’re hoping for customers even just offline, it’s a necessary part of doing business in 2013.
Posted on January 23, 2013 in Search Engine Optimization, SEO by cmblogger
Everyone seems to be talking about local SEO lately-and for good reason. It’s a fundamental to getting website visitors…and even brick and mortar traffic for your business in 2013. According to the web researchers at marketcharts.com, over 82% of local consumers utilize the search engines to find nearby products and services, far more than the 57% who report using the Yellow Pages and the 49% who use other local guides to find what they need close to their home or office. Nevertheless, marketcharts.com also reported that small local businesses have been slow to take advantage of this growing trend, with very few appearing on the search engine results pages at all for their localized products or service. Only 7% of the small business owners surveyed reported that their primary marketing goal was to get more visitors to their website, and over 51% described their own website’s quality and ability to get new customers as “fair” to “poor.” These are significant issues. Appearing on the search engines results pages for your city-and having a credible website behind it-is mission critical to getting customers in 2013, whether you sell online or only in person.