Posted on July 16, 2013 in SEO by cmblogger
If you’re old enough to remember those ads for Reese’s Peanut Butter cups, you’re probably also old enough to recall many other classic ads of the 1970s, where a simple catch phrase along with a memorable visual established a brand forever. Today, great branding is equally important, but perhaps more complicated, as your messaging must be communicated across multiple information streams to your consumer.
What’s your unique selling proposition? What are your company’s core values? Who is your target audience? At what price point are you offering your products? Once you define your company as a specific brand, you can then think about how your particular consumer might search for your products and services on the web.
For example, let’s say your landscaping company is branded as a high end, luxury yard care service. You may find, after doing a little research, that your typical customer isn’t going to be looking for “lawn mowing service” or “guys to cut the grass” but instead might search for “yard maintenance” or “professional gardeners.” Your keywords should thus go beyond the generic terms that might seem appropriate at first-and instead target exactly the right demographic for your business.
Your SEO program could be one element of a strong branding strategy that you may have overlooked. While good keywords for any business are ones with high traffic and relatively low competition, your branding should also inform your choices for the very best results.
Posted on November 6, 2012 in Search Engine Optimization by cmblogger
Laughing Babies and Maximizing Your Video’s Exposure
We all have our favorite viral videos: the laughing baby, the talking twins, and of course the ones involving cats and corgis. While you may not have any four legged friends featured in your company’s own YouTube offering, and not much control over what will become the world’s next “Gangnam Style,” you can maximize how searchable it is, by focusing on interesting, informative visual content that also utilizes your keywords. If your business retails carrot cake online, for example, make sure any video you’re planning to upload utilizes phrases like “best carrot cake” and “carrot cake gifts” so people will be able to find the clip on the search engine results pages. Keep the video short-under two or three minutes, max. Remember, you can make more than one video-and should if you have that much to say. Just avoid saying it all at once-few people will have the time or interest to watch a single clip for very long. Finally, after you upload the bit, make sure to add a keyword phrase to the title and the field for description and tags. And after you’ve optimized your video for the search engines, who knows? You never know what will go viral. With a little disco dancing from your CEO and an entertaining set of toddlers, anything is possible!