Posted on September 30, 2013 in SEO, SMO by cmblogger
It’s hopefully obvious by this point that social media is a fundamental for anyone interested in getting the word out about their products and services, no matter what your industry. Not only does your involvement help with ranking on the search engines, it’s the way to connect with your customers, both new and existing ones, in 2013.
While most of us are familiar with Facebook, Google+ remains a cipher for many. Nevertheless, for maximum success with your digital marketing program, that needs to change. Whether you’re a brick and mortar catering to local customers or strictly e-commerce, you must have a presence on Google+ as well as a Facebook page.
According to the research, Facebook is about family, both our biological relatives and the members we choose to include later. With 665 million active daily users (a 26% increase from 2012), 57% of Facebook is female. The emphasis, even for commerce, is on personal connections and referrals from friends to particular brands.
In contrast, most of Google+ is male (71%, actually, by the most recent stats). Google+ is best for delivering information, both about your brand and your products, and as a platform for conversation and discovery. In other words, while people come on Facebook to relate, Google+ users come on to explore.
Clearly, both are important for a variety of reasons. Don’t miss out on the other because you’ve already gone with the one. In this “age of relationship,” you can’t afford to miss out on either opportunity.
Posted on September 24, 2013 in Captain Marketing, SEO by cmblogger
Many of us are still resisting using Google+ socially. Most people barely have time for Facebook, let alone another social media platform. And when it comes to business, who cares, anyway? Aren’t Facebook and Twitter enough?
Quite frankly, no. Think of it as a “quid pro quo” situation. Google wants people to use its proprietary social media platform, so the popular search engine will reward those websites who do with better rankings, even if none of your customers or associates use it. It’s that simple. As e-learning consultant Steve Rayson puts it, “Google Plus content stays around, gains page rank, gives page rank, and appears in search results over a long period. It appears Google Plus posts can retain ranking indefinitely with some posts over a year old still top of search result pages.”
Google+ posts also send valuable social signals to the indexing bots, another key element of today’s search engine optimization process. As you post images, blog links and text to your Google+ page, you’re letting the search engines know your relevance to the goods and services you sell. Testimonials and reviews posted on this social media platform will also help you gain traction.
Google+ is free, fast and easy, and it will help a lot. In the sometimes complicated world of digital marketing, there aren’t many strategies you can unequivocally describe in the same terms. Move ahead of your competitors and take advantage of Google+ benefits today. And who knows? Maybe you’ll find time to create your own personal Google+ page as well.
When it comes to getting great organic rankings, your SEO program and your Google+ pages are increasingly, inextricably connected. Google+ pages allow you to not just engage with a wide range of consumers, but also to provide an easily accessible hub for all your social media profiles, sites, articles and even blog posts. You can link to it all from Google+. Think of it like your personal O’Hare, minus the delays.
From an SEO standpoint, every consumer who shares, links to your post or +1s it adds a valuable link to your arsenal. Google rewards those sites that are well connected to others with better organic rankings. As the company states on its website, “+1′s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query.” And if your post ends up going viral, the sky’s the limit. Google adds even more value to those links, to further encourage you to post meaningful, interesting content.
Google+ also allows you to connect with significant companies and people within your industry, referred to as “high authority profiles.” The more people that link, share and +1 your posts, the more you also become an influencer within your field on Google+.
It’s a win-win, both in terms of a successful social media campaign and as a way to unlock better SEO results for your business. By most analyses, Google+ will only continue to grow in its importance for all aspects of your online marketing strategy.
Posted on November 1, 2012 in Captain Marketing, Social Media by cmblogger
Ever Googled yourself and your company? You should-it’s important to know exactly what people are saying about your business. With the Internet as a consumer free-for-all, people can and will find forums to say just about anything that comes to mind about their experiences with you, and others. While unfair or untrue comments can’t always be stopped, what’s important is to be aware of them, as well as to make every effort to solve the problems they’re alluding to, as quickly as possible.
Posted on October 30, 2012 in Captain Marketing, SMO, Social Media by cmblogger
Tis the season for year end statistics, and along those lines, the global branding research company Millward Brown has released its top 100 brands for the year 2012, based on a unique metric that measures the impact of an actual brand name on corporate earnings and overall valuation for the year. Looking at the overall list, the small to midsize business can see what worked and what didn’t for these brands…and apply those lessons to their own marketing programs. The top ten brands for the year included:
10.) China Mobile.
Posted on October 19, 2012 in PPC by cmblogger
While news about Google permeates every aspect of technology journalism, consider the facet of the company you may not have heard as much about: the food. Google may be one of the most powerful companies of the 21st century, but it is also one of the tastiest, with gourmet chefs employed around the clock to service the cafes and food stations on the Google Campus.
Diverse cuisines that emphasize both healthy nutrition and superior quality are emphasized, much to the joy of the company’s employees. How this affects your pay per click campaign is unclear, but remember those who administrate it are, at least, well fed.
Posted on September 7, 2012 in SEO by cmblogger
One of the most tenacious blackhat webspam techniques we continue to see is hacked sites. I wanted to remind site owners that our free “Fetch as Google” tool can be a really helpful way to see whether you’ve successfully cleaned up a hacked site.
For example, recently a well-known musician’s website was hacked. The management firm for the musician wrote in to say that the site was clean now. Here’s the reply I sent back:
Unfortunately when our engineers checked this morning, the site was still hacked. I know the page looks clean to you, but when we send Googlebot to fetch www.[domain].com this morning, we see
<title>Generic synthroid bad you :: Canadian Pharmacy</title>
on the page. What the hackers are doing is sneaky but unfortunately pretty common. When you surf directly to the website, you see normal content. But when a search engine (or a visitor from a search engine) visits the website, they see hacked drug-related content. The reason that the hackers do it this way is so that the hacked content is harder to find/remove and so that hacked content stays up longer.
The fix in this case is to go deeper to clean the hack out of your system. See http://support.google.com/webmasters/bin/answer.py?hl=en&answer=163634 for some tips on how to do this, but every website is different.
One important tool Google provides to help in assessing whether a site is cleaned up is our “Fetch as Googlebot” feature in our free webmaster console at http://google.com/webmasters/ . That tool lets you actually send Googlebot to your website and see exactly what we see when we fetch the page. That tool would have let you known that the website was still hacked.
I hope that helps give an idea of where to go next.
Something I love about “Fetch as Googlebot” is that it’s self-service–you don’t even need to talk to anyone at Google to diagnose whether your hacked site looks clean.
by Matt Cutts on August 2, 2012
Tag Archives: google