Posted on March 4, 2013 in Search Engine Optimization, SEO by cmblogger
Google Presents Inside Search
Google has created a new and updated Inside Search site, with helpful information for every consumer about how the search engines really work. Written in clear, simple language, the presentation explains the ins and outs of the world’s most utilized and powerful search engine, along with a fascinating glimpse into the way the web works in 2013. For example, did you know that today’s Internet is comprised of over 30 trillion individual pages? To index this constantly growing information source, Google crawls the web, following links from website to website, using more than 200 ways to quantify and qualify what their bots are seeing. Some of these methods are proprietary, and their techniques can only be guessed at. Others are more obvious, and include elements like site “freshness” ( how often you’re adding new content, for example), site and page quality (how easy is it to navigate your site? Is there a lot of content on your web pages, or is it simply just photographs, product titles and prices?) and user context (where is the user searching from-and where is the website located? This is why you need cities listed on your website if you’re looking for regional customers-it will help Google bots find you). In addition, the Google slideshow also lets you learn about and view actual spam removed from their searches. It’s an interesting window into what “black hat” marketing really looks like. Finally, in the brief time it takes you to watch the slideshow, Google lets you know how many searches have been conducted on their engine in real time. In the 11 minutes this writer spent on the site, there were over 29,012,060 Google searches conducted at the same time. That’s a lot of keywords.
Posted on November 29, 2012 in Search Engine Optimization, SEO by cmblogger
Google Doodles: Adventures in Effective Corporate Branding
Ever notice the Google Doodle? It’s the cartoon or design that appears on the Google search page, usually tying in with the season, a special holiday, birthday, anniversary or notable historical event. Formerly the realm of in-house illustrators, Google now accepts suggestions at firstname.lastname@example.org. Hugely popular, the doodles began in 1998, when company founders Sergey Brin and Larry Page riffed with their fledgling corporate logo to draw attention to the fact that they’d be at the week-long desert concert Burning Man. Drawing a stick figure behind the 2nd “o” in Google, their intention was to convey they’d be “out of the office”-and back to help their clients only when the show was finally over. In 2000, they hired an illustrator to add a Doodle to their logo on Bastille Day. It was a huge success, and over time, Google Doodles became a regular element in the search engine process. Since the company’s inception, there have now been over 1000 Doodles added.
Posted on November 1, 2012 in Search Engine Optimization, SEO by cmblogger
“Cloaking” sounds very Halloween too, but as an SEO technique, it’s not going to get you any candy. It refers to the practice of letting the search engines see one site, and your customers see another-a sort of fun house mirror to beat Google at their own game. Once utilized by spammers, the search engines have gotten wise to the practice, and if they discover it, they’ll ban your website. Don’t risk it. Google employs thousands of very smart people, many of whom are paid to look for these techniques-and foil them. With a great cafeteria, and many benefits, Google employees are said to be among the happiest in the world. They’re well rested and well fed. Don’t pit your small to midsize business against them.
Posted on October 29, 2012 in Web Design by cmblogger
Ever tried looking at what Google sees when they’re looking at your site? Type in your website title into the search engine. Your site will come up in the results. Instead of clicking it, move your cursor to the right of the descriptive text, and you’ll see a small, pale arrow. Click on the arrow. It will pull up a picture of your website, with an option to choose “see cached version.” Click on that. When you see the cached version, click on the option to see “text only.” That’s what Google sees. Chances are, if you’re like many small to midsize business owners, what you see now is a whole lot of blank white space, with a few words interspersed between. If you don’t have the SEO results you want or need for your business, this is why. Consider a site redesign, or at least changing up your homepage to improve the picture!
Posted on October 18, 2012 in Search Engine Optimization, SEO by cmblogger
How does Google exactly determine a particular site’s relevancy in a given consumer search, anyway? While some elements of the algorithm are proprietary to Google, we luckily have major clues as to what the search engines want when ranking a site. First, as may seem obvious from the most recent Penguin update, Google is interested in determining a website’s actual relevancy to a search term. In other words, if you sell cat food, there better be pictures of cats and lots of text about cat food and cat nutrition and feline fricassee on your homepage -just kidding about the last term. Maybe. The point is-just a single photo of a cat and your company’s name is no longer enough.