Posted on February 1, 2013 in PPC, SEM by cmblogger
Performance auditing is a key part of any successful online marketing strategy-not just for PPC. With two new Google Analytics features to peruse, it’s easier than ever to track your progress towards the goals you’ve set for your small to midsize business in 2013. Are you using these features yet?
1.) Google’s Traffic Sources allow you to check where your traffic is coming from, including the number of searches that led users to your site, the number of direct visits, the number of site visits directed from another URL, and any other inbound links. Look at your data month to month-and compare it with your SEO and PPC goals. The results will help you determine where you need to be for the future, both short and long term.
2.) Google In-Page Analytics lets you see how your site visitors are connecting with you. According to Google, this feature will help you look at the data around the following questions:
- Is the layout optimal for what I want users to accomplish on the page?
- Are my users seeing the content I want them to see?
- Are my users finding what they’re looking for on the page?
- Are my calls to action motivating or visible enough?
- What links are users clicking?
The answers to these can really help you ascertain whether your content marketing and web design strategies are on target, especially when compared month to month.
Posted on October 30, 2012 in PPC by cmblogger
Competent management of your PPC program is a multi-faceted process, but generating a great keyword list is the first step towards getting the traffic and subsequent conversions your company deserves. For example, does your keyword list focus on all the main categories of your business? Using terms customers might utilize while searching is a no brainer, but you should be able to organize the keywords into groups of general and specific terms that can also be arranged by theme. In general, 5-20 keywords should be included in each ad group to maximize returns, though you’re allowed up to 5000 terms as per Google rules.