Posted on September 3, 2013 in Local SEO, SEO by cmblogger
In years past, smaller companies only selling through a brick and mortar location didn’t need to worry too much about the Internet. Only with the proliferation of mobile devices and the departure of the Yellow Pages for the land of 8 track players and the wooly mammoth did the web really start to matter. Is your small business showing up on the search engines for your customers? Consider these basics as a way to get started.
First, consider reviews. Look for relevant websites where your customers might post positive testimonials about your business. The idea is to garner authentic positive feedback-not to simply create multiple five star reviews and upload them within the hour. Encourage and reward your clients for their comments. Their reviews will help not only your SEO, but generate positive buzz among consumers as well.
Second, don’t ignore social media. Regular updates to your Facebook, Twitter and Google+ pages will help the search engines not only find but assess you as relevant to the products and services you’re trying to sell.
Finally, update your content regularly. When you’re looking for good SEO rankings, there’s no replacement for interesting, relevant copy that’s delivered regularly to your website. Frequent updates of industry news, product information, or even just plain old friendly communication with your consumers makes a difference to the search engines.
An effective SEO strategy for your small brick and mortar company doesn’t have to be complicated. But if you’re hoping for customers even just offline, it’s a necessary part of doing business in 2013.
More users than ever before are making the shift from their desktops to accessing the web with a mobile device. You must take action to capture these mobile searches and potential local customers.
First, make sure your website is optimized for local and mobile SEO. Consider a store locator, as well as individual store pages that feature the correct address, phone number, and hours for each of your locations. Second, create appealing, informative Google + and Bing local listing pages for your company. Your customers may use local search techniques other than Google to find your business, so be ready for them.
Finally, integrate your business into social media, not just to make the most of branding and engagement opportunities, but for SEO purposes as well. Consumer driven sites are now featuring local search functions with their mobile apps, including those for Facebook (with Graph Search), Foursquare and Yelp.
Encourage your customers to write reviews, check in and interact with you on these vital social networks, so others can not only find your business, but see the positive interactions that build trust and encourage buying decisions.
Make sure your business appears at the top of the search results page in both mobile and desktop formats as a local listing. Put your business front and center for your customers. Not only will you gain consumer trust by coming up for local results, but you’ll also make it quick and easy for potential clients to find your contact information.
Trust is essential in any purchase decision-and studies show that your company’s inclusion in local search conveys reliability. Consider the national 2012 Local Search Usage study, which found that 58% of respondents felt that local search results were more trustworthy than the alternatives, which included natural search and paid results.
Like the telephone directory of years past, local search listings are also the new resource everyone refers to when they need information, fast. Appearing in local search results guarantees people will find your website, brick and mortar location, maps, hours of operation, phone number and more.
This isn’t about casual “surfing the web,” but consumers in a hurry, searching for a reliable source for the goods and services you offer. Capture these customers immediately with local search results for your business.
Call Captain Marketing and learn more about how to go local: (888) 297-9977
Posted on January 15, 2013 in Search Engine Optimization, SEO by cmblogger
Getting Search Engine Results, The Captain Marketing Way
Any effective SEO strategy is only as healthy as the business behind it, and if you’re down with the flu, you won’t be doing anyone at your company any good. Google released a chart this week praised by the Center for Disease Control as a real “early warning system” of what could be the worst flu outbreak in recent decades. The nonprofit research wing of the search engine and digital marketing company compiled data based on the number of searches done nationwide on “flu” and similar long tail keywords. Eerily enough, the number of flu related searches has correlated accurately in past years to the real numbers of flu cases for the year throughout the United States. For the first time since they began compiling the statistics in 2006, Google is now breaking down the search term numbers by city, so you can see exactly how your area is faring in terms of the dread virus. Remember, it’s not too late for a flu shot-and doctors recommend one this year for anyone who might be at high risk for developing further complications from this unpleasant illness.