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Expand Your Social PPC

Posted on May 24, 2013 in PPC, Social PPC by cmblogger

Marketing superheroes unite! With the recent changes to Google+, and now Twitter’s paid ads, social PPC presents exciting opportunities for expanding your reach into new areas on these popular social media platforms.

Along with a redesign and introduction of multiple new features, Google announced this week that some Google Offers will now be visible on Google+ user streams. While still in testing, this means that consumers will be able to share and interact with more of their favorite brands in an even more public way on the social media platform. Plans for expansion are expected soon.

Twitter has also made changes. For the past three years, the platform has been testing their own paid advertising program during a lengthy roll out process, using only a few select partners. Participation required a specific invite, and in March, a new self-serve option for buying ads was introduced, but only on a limited basis.

That all changed as of late April. Twitter has now gone the Full Monty with ads opened up for everyone to use. Twitter’s Senior Director of Product for Revenue Kevin Weil described it this way: “…We’re really excited that today every business in the US is going to be able to leverage the power of Twitter advertising, either through Promoted Accounts to build a loyal follower-base, or through Promoted Tweets to reach a broader audience.”

Get ready for increased visibility and more leads generated through paid advertising on these successful social media platforms. With social PPC, it’s never been easier to stay ahead of your competitors and fully engage with consumers everywhere.

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Google Display Advertising: Understand All Your Options

Posted on May 16, 2013 in Coupons, PPC by cmblogger

With 700 million monthly users, Google’s network for display advertising reaches more than 80% of the online audience. This enormous scope allows Google to offer multiple types of ads, from text only to video, but most inexperienced marketers gravitate towards the default display option, incorporating keywords from an organic search campaign and hoping for the best. Most of your competitors will be adopting this approach, going on to achieve only fair to middling results.

Start with the right display keywords. Remember, Google ignores match types for paid advertising. They also use negative keywords to facilitate correct ad placement. According to most analysts, the best course is to choose only a few broader terms for search (2-3 words each rather than longer combinations) and only a few negative keywords (rather than thousands) for your campaign.

Keyword segmentation also makes a difference. Choose what each ad and landing page will be for every ad group. Keywords must match both the ad and and the landing page. Include effective placement targeting, and flexible reach, and you have a campaign that can really make a difference.

Think outside the box. Take advantage of the different formats available. Understand where each dollar you spend is going.  Use just the right image (or video), target exactly the audience you need-and watch your sales grow, both for online and your brick and mortar location. With a great display campaign, you’ll soon wave goodbye to your competitors, and hello to success.

If you want more help with your PPC Campaign, Captain Marketing offers a variety of services designed to optimize your ads.

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