Posted on March 7, 2013 in PPC, SEM by cmblogger
Holiday Mobile Statistics Released
Google Adwords has released information about the 2012 holiday retail season, and the information within points to the increasing role taken by tablets and mobile devices in generating a strong PPC strategy for any small to midsize business. Consumers are now constantly connected, even on the road-and any Adwords programs must now address the need for tightly focused, regional campaigns for maximum success. Google reports that 67% of consumers, for example, say that having multiple devices makes it easier to shop, and a full 50% of consumers polled felt that “I find that being able to shop on multiple devices makes me do so more frequently.” Google reveals that 71% of smartphone owners used the device to locate a store, and 51% used it to find a mobile coupon.
Posted on February 26, 2013 in PPC, SEM by cmblogger
Changes to Adwords Ahead, Google Announces
Google announced changes to its Adwords program this week, signalling real changes in the way in which PPC campaigns will be conducted for advertisers large and small. While some are concerned there may be complications ahead, Google assures advertisers that these shifts are in the end, designed to make the PPC process simpler and more effective for everyone. These changes include new flexible marketing tools to allow you to manage bids across multiple types of devices, including tablets and smartphones, as well as at different times of day, etc. Ads are also touted as being “smarter,” with optimization for multiple user contexts. Google itself describes these enhanced campaigns as ones that allow you to “show ads across devices with the right ad text, sitelink, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day.” Finally, reports will now measure new conversion types, so that advertisers will be able to really take stock of the success of a particular campaign across the board. Supporters of the changes argue this will make for more focused and easier advertising strategies, while critics charge that the new changes mean a complete reversal in the ad structuring Google itself had demanded previously. Nevertheless, it appears the consensus is positive. Jon Myers, Vice President at Marin Software, told a reporter that this Adwords shift meant “small businesses, particularly those with local and regional targeting requirements, are the biggest winners.”
Posted on November 15, 2012 in PPC by cmblogger
Image courtesy of www.wordstream.com
Here’s your answer..they’re both super expensive Adwords! Your keywords for paid ads can be expensive, but it’s important to note that the most costly aren’t always the ones that will bring you the most conversions. For those who enjoy knowing these sorts of things, Google publishes a list of the most expensive terms each month…and whatever your choices, you can rest assured they’re probably not costing as much as these, unless you happen to specialize in class action lawsuits involving coal miners. As of November 2012, “Mesothelioma settlement” is the most expensive of all, at $142.67 a click, with “mesothelioma asbestos attorney” following close behind at $121.68 a click. “Asbestos attorney” and asbestos law firms” are next, and in line right behind them are a long list of various legal terms, including “auto accident attorney”, “personal injury attorney”, and “best DUI lawyer”. But the legal arena isn’t the only profession represented by big budget PPC terms. “MBA degree online”, “data room”, and “new drivers insurance ” are also on the list of the most expensive keywords you can purchase. Rounding out the most recent Google report is “Natasha Richardson death” (at $43.07 per click), “copper repiping” (at $28.35) and “quotes about life,” which will cost you $26.70 a pop to share your favorite words of wisdom.