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Critical Clumsy Clicks Corrected

Posted on January 23, 2013 in PPC by cmblogger

Google announced changes to its mobile layouts to prevent “fat finger clicks”, or inadvertent clicks on paid ads by mobile users who tapped on the wrong square. A true lose/lose proposition, the consumer is left frustrated when they’re taken to a site they didn’t want to go to…and the advertiser must pay for a useless click. Without the precision of a mouse, the mobile user has to negotiate a far more difficult mobile interface to move around the web. Google’s new changes will also include a quick, small pop-up within the ad banner that asks for confirmation before transferring the consumer to a new website.

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