Posted on September 30, 2013 in SEO, SMO by cmblogger
It’s hopefully obvious by this point that social media is a fundamental for anyone interested in getting the word out about their products and services, no matter what your industry. Not only does your involvement help with ranking on the search engines, it’s the way to connect with your customers, both new and existing ones, in 2013.
While most of us are familiar with Facebook, Google+ remains a cipher for many. Nevertheless, for maximum success with your digital marketing program, that needs to change. Whether you’re a brick and mortar catering to local customers or strictly e-commerce, you must have a presence on Google+ as well as a Facebook page.
According to the research, Facebook is about family, both our biological relatives and the members we choose to include later. With 665 million active daily users (a 26% increase from 2012), 57% of Facebook is female. The emphasis, even for commerce, is on personal connections and referrals from friends to particular brands.
In contrast, most of Google+ is male (71%, actually, by the most recent stats). Google+ is best for delivering information, both about your brand and your products, and as a platform for conversation and discovery. In other words, while people come on Facebook to relate, Google+ users come on to explore.
Clearly, both are important for a variety of reasons. Don’t miss out on the other because you’ve already gone with the one. In this “age of relationship,” you can’t afford to miss out on either opportunity.
Posted on December 7, 2012 in Captain Marketing, SMO, Social Media by cmblogger
Baby Named For Twitter Tool
Well, it’s finally happened. Mashable.com reports new parents named their baby girl “Hashtag Jameson” this past weekend, with the child weighing in at 8 pounds, but with no tweets as of yet. Of course, it is hoped this child will someday make contact with the Egyptian child who was named “Facebook” when he was born last February, in an homage to the role the social media platform played in that country’s January 25th revolution.
Posted on October 29, 2012 in Uncategorized by cmblogger
ComScore.com just released its September rankings for the most popular sites on the internet, and as expected, Google was still at number one. However, in terms of social media, other significant findings included Facebook checking in at #4 for September, with 150,349,000 unique visitors for the month, and Twitter at the #27 spot, with 36,829,000. The new darling of SMO, Pinterest, broke into the top 50 this month as well, with 35,330,000 unique visitors to their website. With numbers like these, clearly the small to midsize business must include a presence on interactive social websites as part of any successful marketing strategy.
Posted on October 17, 2012 in Social Media by cmblogger
MySpace: Down But and Out?
Remember the days when MySpace was cool? And then, suddenly it wasn’t, as quiet and devoid of people as an empty desert highway. A couple of years later, you could practically see the tumbleweeds blowing across their pages. Facebook killed it, pundits explained. And yet. While we were all exchanging pokes and likes and pictures of our kids, MySpace has been hard at work trying to rebrand itself. While it remains to be seen if the site can indeed compete with the monster numbers at Facebook, MySpace should still be considered as a significant social media opportunity for the small to midsize business.
Posted on October 10, 2012 in Captain Marketing, SMO, Social Media by cmblogger
Facebook itself is struggling to define what their big user numbers mean for their investors. Are a billion people actively using Facebook every day, commenting on status updates, posting photos, and looking around for their favorite brands? That billion would be very different from a billion people who have just signed up for the service, much like one signs up for email, with maybe only a quarter of them actually participating in any regular way on the site. For potential advertisers, that scenario is far less impressive. Meaningful engagement, in other words, is what counts.
Posted on October 8, 2012 in Captain Marketing, SMO, Social Media by cmblogger
Facebook Reaches 1 Billion Users
Facebook recently announced it now has over a billion users-the same number of people who live on the African continent, or who speak Mandarin Chinese. While the figures are impressive, what it means for the company may be less clear cut, as they continue to struggle in monetizing their services. What can the small to midsize business learn from this?