Posted on May 24, 2013 in PPC, Social PPC by cmblogger
Marketing superheroes unite! With the recent changes to Google+, and now Twitter’s paid ads, social PPC presents exciting opportunities for expanding your reach into new areas on these popular social media platforms.
Along with a redesign and introduction of multiple new features, Google announced this week that some Google Offers will now be visible on Google+ user streams. While still in testing, this means that consumers will be able to share and interact with more of their favorite brands in an even more public way on the social media platform. Plans for expansion are expected soon.
Twitter has also made changes. For the past three years, the platform has been testing their own paid advertising program during a lengthy roll out process, using only a few select partners. Participation required a specific invite, and in March, a new self-serve option for buying ads was introduced, but only on a limited basis.
That all changed as of late April. Twitter has now gone the Full Monty with ads opened up for everyone to use. Twitter’s Senior Director of Product for Revenue Kevin Weil described it this way: “…We’re really excited that today every business in the US is going to be able to leverage the power of Twitter advertising, either through Promoted Accounts to build a loyal follower-base, or through Promoted Tweets to reach a broader audience.”
Get ready for increased visibility and more leads generated through paid advertising on these successful social media platforms. With social PPC, it’s never been easier to stay ahead of your competitors and fully engage with consumers everywhere.
Posted on April 19, 2013 in Coupons, PPC by cmblogger
You can now target Facebook ads at broad categories of people rather than just relying on demographic data.
The new partner categories allow you to target specific interests, meaning you have better access to exactly the right type customers for your business. The broader consumer categories are based on a person’s browsing and purchasing histories. This data predicts who will be interested in ads that focus on your chosen category.
Let Captain Marketing help you with your Social Media Marketing and Facebook ads for maximum return on your investment with our affordable, effective Social PPC programs.