Posted on September 20, 2013 in Uncategorized by cmblogger
Photo Credit: fodor
In many ways, a website is like a blind date. You’re greeting many customers for the first time, and in doing so, need to make a great impression. Nevertheless, you’d be surprised how many websites are the equivalent of a nightmare first meeting, complete with an unattractive, less than hygienic appearance and rude table manners. Many sites also fail to communicate to consumers just what they’re looking for in a relationship as well-leaving visitors confused about what to do next or why they should bother.
Along with a clean design and well chosen images, a website and its home page need to have a strong call to action. Many businesses interpret this as simply a phrase that says, “buy now!” or “sign up!” included in the copy. Some take it one step further with a call to action button at the top of the page, something that lets the customer click immediately to a “contact us” or “order now” form. As you might imagine, this is a good thing.
However, many call to action buttons, despite their format, are still too weak. Like a limp handshake or limited eye contact upon meeting someone for the first time, they’re not conveying the energy necessary to inspire a consumer to take action. As an example, consider two call to action buttons from a PR company that were recently A/B tested for conversion rates associated with their use. One read, “Click here to read more.” The other was “Make me famous!”
Would you believe there was more than an 8% difference in number of conversions for a single month using the second call to action button? Good copy makes a difference. And like a great first date, they could lead to a lifetime of fantastic results!
Posted on October 29, 2012 in PPC by cmblogger
Guess what? If you’re looking for more leads, you need more landing pages. That statement applies to pretty much every small to midsize business, based on a recent marketing research study done by Hubspot that found “companies see a 55% increase in leads when increasing the number of landing pages from 10 to 15.” The study revealed this astounding number was even more significant for B2B companies, with even more leads generated with a greater number of landing pages. Coupled with a strong PPC program, getting more conversions isn’t rocket science. It boils down to keywords, the number of pages to which you can send customers, and strong content on your website.