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Diversify Your PPC Campaigns or Risk Losing Customers

Posted on April 26, 2013 in Mobile Advertising, PPC, SEM, Social PPC by cmblogger

The days of doing just one thing to get leads won’t work anymore in today’s competitive marketplace – you must diversify your social media marketing program to get results. Make sure you’re segmenting your PPC program to reach customers on all the platforms they use.

Search engine PPC ads capture people as they are searching the exact keywords associated with your products. It is about getting in front of people who already know what they are looking to buy.

Facebook ads capture the attention of people who might like your product but aren’t searching for it yet. With Facebook, ads are served in a social space to the people you want to target. New ad categories mean you can now target people based on what their interests are, along with age, gender, and education level. Don’t miss the opportunity to find new customers!

Mobile advertising reaches consumers when they are on their phones and tablets. It can target customers right as they are near your store, or right as they are casually browsing for products. More brands are jumping onto the mobile platform to make sure that they are always top of mind. Don’t let your competitors steal your customers because they are on the new platform when you aren’t.

Smart PPC choices can bring up your overall metrics and conserve your budget resources through careful market targeting. Remember, effective PPC in 2013 is all about diversification.

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The Journey of A PPC Campaign Begins with A Single Keyword

Posted on December 28, 2012 in PPC by cmblogger

The Journey of A PPC Campaign Begins with A Single Keyword

There are a few basic tenets to successful PPC marketing,  simple concepts upon which the most complicated strategies are built. Understand them, and you’re well on your way to appreciating the depth and complexity of an effective Adwords strategy. First, keyword analysis is the cornerstone of any worthwhile PPC campaign. You’ll need to put in significant time identifying and researching effective terms that sum up what you do-and for which consumers you do it for. Understanding not only how to best utilize keyword research tools, but also how to mine your own content for keywords that work is critical. Secondly, you need to identify your target audiences. Do you need to grab an end user of your product or service, or just a distributor? Who’s looking for you on the internet, and why? How do your consumers find you already, before your PPC program starts?  Knowing these answers will help you not only select the best terms, but write the most compelling ad copy, and schedule your ads in such a way that they reach just the consumers you want, when you want them.


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Never Go Over Budget Again

Posted on December 27, 2012 in PPC, SEM by cmblogger

Never Go Over Budget Again

One of the biggest PPC concerns we hear about from our customers is the fear of going over budget. Who wants an unexpected charge or “special fee” incurred to your account at the end of the month, just for the privilege of doing Adwords? We sure don’t…which is why we guarantee you’ll only get charged once per month for any PPC plan you choose. We plan our campaigns carefully to avoid hidden costs later…or running over budget when you least expect it. Each of our plans also includes supplier costs to Google, Yahoo  or Bing, so you make a single payment every month, and that’s it. And with expert research and strategy, you’ll often find the most successful keywords aren’t the most expensive. Get the Captain Marketing difference. Contact us today to jumpstart traffic and conversions for your small to midsize business.

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