Localized Ad Copy Drives Engagement

Posted on May 9, 2013 in Coupons, PPC by cmblogger

Local Marketing with The Captain

When creating ad copy for your PPC campaign, remember to provide a local context for your products and services. Identifying your brand with your geographic area is an easy way to boost sales and increase consumer engagement.

Consumers relate better to a business that has an affiliation with their own community or region. Promote interest in your brand with a call to action that encourages customers to come into your brick and mortar location, or talk about local promotions to build interest and foster trust.

According to a recent study, users engage a whopping 100-120% more with an ad that features local content when compared with engagement rates for a similar ad without localized copy.

That statistic repeats itself with localized coupons as well. According to the same survey, store location was a huge factor in attracting interest from consumers (36%), followed by reviews (35%) and information on the deal itself (29%).

Location-based ads are now high priority for any pay per click campaign. Make sure you take advantage of this growing trend with compelling ads that feature a local context.

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Diversify Your PPC Campaigns or Risk Losing Customers

Posted on April 26, 2013 in Mobile Advertising, PPC, SEM, Social PPC by cmblogger

The days of doing just one thing to get leads won’t work anymore in today’s competitive marketplace – you must diversify your social media marketing program to get results. Make sure you’re segmenting your PPC program to reach customers on all the platforms they use.

Search engine PPC ads capture people as they are searching the exact keywords associated with your products. It is about getting in front of people who already know what they are looking to buy.

Facebook ads capture the attention of people who might like your product but aren’t searching for it yet. With Facebook, ads are served in a social space to the people you want to target. New ad categories mean you can now target people based on what their interests are, along with age, gender, and education level. Don’t miss the opportunity to find new customers!

Mobile advertising reaches consumers when they are on their phones and tablets. It can target customers right as they are near your store, or right as they are casually browsing for products. More brands are jumping onto the mobile platform to make sure that they are always top of mind. Don’t let your competitors steal your customers because they are on the new platform when you aren’t.

Smart PPC choices can bring up your overall metrics and conserve your budget resources through careful market targeting. Remember, effective PPC in 2013 is all about diversification.

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Facebook Ads Now Include Broad Interest Categories

Posted on April 19, 2013 in Coupons, PPC by cmblogger

You can now target Facebook ads at broad categories of people rather than just relying on demographic data.

The new partner categories allow you to target specific interests, meaning you have better access to exactly the right type customers for your business. The broader consumer categories are based on a person’s browsing and purchasing histories. This data predicts who will be interested in ads that focus on your chosen category.

Let Captain Marketing help you with your Social Media Marketing and Facebook ads for maximum return on your investment with our affordable, effective Social PPC programs.

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PPC Effective for Reaching Senior Citizens

Posted on January 14, 2013 in PPC by cmblogger

By 2030, there will be more than 70 million Americans over the age of 65…and many of them will be on the web. For now, over 13 percent of the US population is over 65, and embracing the internet more than ever. The question of how to harness this growing sector of the US population for pay per click advertising is the question many marketers are trying to answer for 2013. With ever increasing familiarity with the internet itself, more and more seniors use the web to find goods and services they need. According to a recent Google report, 78% of those online and over 65 used the search engines to find a company after being exposed to an online video for that brand. In other words: PPC advertising seniors does work. Highlight AARP discounts and other benefits of special use to seniors in the text of your ads, and make sure you link to plenty of information on the product and services you’re offering. Another Google study indicated that seniors click on an average of seven links per browsing session before making a purchase decision…so it’s important to provide plenty of solid facts and benefits when reaching this demographic.


No Excuses PPC

Posted on October 23, 2012 in Uncategorized by cmblogger

A paid Adwords campaign is a great way for the small to midsize business to reach a targeted market of relevant consumers. With lots of data to inform your choices, the right campaign can make a significant difference to any company website’s traffic numbers. And yet, there are inevitably some out there who don’t look at relevant information nor do the necessary footwork to make sure their ads are composed with the most effective phrasing, and compelling keywords to convey just the right message to their audience. Consider the following list as examples of what not to do in your next PPC campaign


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