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Changes to Adwords Ahead, Google Announces

Posted on February 26, 2013 in PPC, SEM by cmblogger

Changes to Adwords Ahead, Google Announces

Google announced changes to its Adwords program this week, signalling real changes in the way in which PPC campaigns will be conducted for advertisers large and small. While some are concerned there may be complications ahead, Google assures advertisers that these shifts are in the end, designed to make the PPC process simpler and more effective for everyone. These changes include new flexible marketing tools to allow you to manage bids across multiple types of devices, including tablets and smartphones, as well as at different times of day, etc. Ads are also touted as being “smarter,” with optimization for multiple user contexts. Google itself describes these enhanced campaigns as ones that allow you to “show ads across devices with the right ad text, sitelink, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day.” Finally, reports will now measure new conversion types, so that advertisers will be able to really take stock of the success of a particular campaign across the board. Supporters of the changes argue this will make for more focused and easier advertising strategies, while critics charge that the new changes mean a complete reversal in the ad structuring Google itself had demanded previously. Nevertheless, it appears the consensus is positive. Jon Myers, Vice President at Marin Software, told a reporter that this Adwords shift meant  “small businesses, particularly those with local and regional targeting requirements, are the biggest winners.”

Tag Archives: Adword changes