Stay Single: Use One URL for Mobile and Desktop Browsers

Posted on August 6, 2013 in SEO by cmblogger

In case you haven’t been listening closely this summer, Google has definitely sounded the alarm: if your website doesn’t work well with mobile browsers, you will be penalized in terms of SEO. Understanding the full measure of what Google does want for great rankings, however, goes beyond just a responsive web design.

Google wants one URL across the board. That means serving the same HTML for your tablet, desktop and mobile sites. With the advent of social sharing and the popularity of social media, Google wants your website content to be distributed across these platforms. The more your posts, content and articles are shared by others, the better your Google rankings will be. For this to happen, a single URL is critical.

Single URLs also eliminate redirects. Remember, even one redirect can take a mobile customer a half a second. Add several more and your potential customer has to wait 3-5 seconds just to see your page. According to a recent report from analytics experts, 47% of consumers expect a website to load in under 2 seconds, and 40% will simply click away if it takes longer to do so.  Even a 1 second delay can result in a 7% conversion loss, or potentially hundreds of thousands of dollars in lost sales per year.

Don’t risk your rankings on the search engine results pages. Ensuring the mobile and desktop versions of your website are in compliance with Google’s recommendations means better SEO-and more conversions in 2013.


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