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Social Media and Customer Interaction for 2015

Posted on December 10, 2014 in Blogging by cmblogger

Some good news for those businesses who use social media marketing: Forrester Research, an independent global research and advisory firm, has released a recent study that shows 79% of Americans online are accessing the Internet daily, for more longer periods, and most importantly, are interacting with their favorite brands more than ever before.

The report also states that 45% of people on social networks say they have interacted with a brand through social media over the past three months. Pointing to the increasing mobility of the marketplace, the study also showed tablet ownership has more than doubled since 2011.

 

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