SEO Strategy and Effective Branding: Two Great Tastes That Taste Great Together
Posted on July 16, 2013 in SEO by cmblogger
If you’re old enough to remember those ads for Reese’s Peanut Butter cups, you’re probably also old enough to recall many other classic ads of the 1970s, where a simple catch phrase along with a memorable visual established a brand forever. Today, great branding is equally important, but perhaps more complicated, as your messaging must be communicated across multiple information streams to your consumer.
What’s your unique selling proposition? What are your company’s core values? Who is your target audience? At what price point are you offering your products? Once you define your company as a specific brand, you can then think about how your particular consumer might search for your products and services on the web.
For example, let’s say your landscaping company is branded as a high end, luxury yard care service. You may find, after doing a little research, that your typical customer isn’t going to be looking for “lawn mowing service” or “guys to cut the grass” but instead might search for “yard maintenance” or “professional gardeners.” Your keywords should thus go beyond the generic terms that might seem appropriate at first-and instead target exactly the right demographic for your business.
Your SEO program could be one element of a strong branding strategy that you may have overlooked. While good keywords for any business are ones with high traffic and relatively low competition, your branding should also inform your choices for the very best results.