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Reaching Consumers on the Move: What You Should Know About Mobile

Posted on August 9, 2013 in Web Design by cmblogger

Turn to any blog or magazine writing about what matters in digital marketing in 2013 and you’ll read about the mobility of the modern customer. With smartphones and tablets everywhere, today’s consumer is accessing the web from just about anywhere other than a desk.

And yet, reaching this demographic is still a challenge. Clearly, the same old techniques used with the customer on a desktop browser won’t always work, and yet, the degree of difference between a mobile consumer marketing campaign and a traditional one is still being debated.

Here’s what we know. First, don’t eliminate tried and true strategies for your mobile campaign, just modify them for your mobile customer. Emails, newsletters, and links to infographics are still extremely effective. However, shorter subject headings, mobile friendly graphics, and designs that make it easy for your customer on a cellphone or tablet to access and see what you’re selling is essential.

Consider utilizing location based data as well in your mobile strategy. Using the smartphone or tablet’s GPS device can help you provide targeted information for the right customers who are poised to take advantage of a particular offer or store location. Capture them by taking advantage of the information a mobile device provides you.

Mobile doesn’t have to mean a sea change from the marketing you’re already doing. Shifting your existing strategy into one that provides the maximum ease and convenience for your mobile customer is the key element in developing a successful strategy.

 

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