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Pay Per Click: A Reliable Lead Generation Source in 2013

Posted on January 2, 2013 in PPC, SEM by cmblogger

Pay Per Click: A Reliable Lead Generation Source in 2013

With lead generation the number one goal for most businesses employing any kind of Internet marketing campaign, most of the attention is on SEO and other related strategies. Nevertheless, paid ads remain a reliable source of site traffic in 2013. Don’t underestimate the power of a well written ad targeting the right consumer base for a particular product or service. A recent poll conducted by Los Angeles marketing analysts indicated 64% of B2B companies and 73% of B2C companies utilize pay per click advertising for conversions. According to the same research, 31% of B2B and 40% of B2C businesses also indicated they plan to spend even more on PPC in 2013.

 

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