Post

Your SEO Strategy: the Perennial in Your Marketing Garden

Posted on August 13, 2013 in SEO, SEO marketing by cmblogger

When it comes to appearing on page one of the organic search results, there are no quick fixes. Regardless of whatever the latest gimmick or exciting new trend you may be hearing about from marketers who want your business and the media, SEO is never an overnight miracle. Rather, it’s still a process that takes time, effort and commitment.

First, consider your keywords. Are you using terms in your content and link building efforts that really reflect the products and services you offer, as well as the ways in which your consumers search for them on the web? While it may seem elementary to some, many businesses choose keywords that either they’re not using on their website (like a competitor’s brand name, for example) or that don’t capture the essence of what they sell.

Avoid disaster with some old fashioned keyword research to find the terms that fit your business. Use these in any linking strategy, and within the meaningful content on your homepage and the copy throughout your website. Again, while this may seem obvious for the more digitally savvy among us, it’s easy for small businesses to forget this simple but essential key to successful rankings.

Coupled with effective link building, strong social media, and a website that has been designed for speed and search engine friendly navigation, you will be able to count on your SEO program as the trusty workhorse of any strong online marketing campaign. While that may not be a flashy message, it’s the truth.

Post

Grow Brand Loyalty Through a Strong Social Media Presence

Posted on August 12, 2013 in SMO by cmblogger

Spending money on acquiring new customers is obviously an important goal of any marketing plan. But don’t forget about the other important keystone of a successful marketing strategy: keeping, nurturing and supporting your existing ones. As a recent study [http://www.fivestars.com] of over 14 million store visits across multiple verticals revealed, regular customers comprise more than…

Read More
Post

Reaching Consumers on the Move: What You Should Know About Mobile

Posted on August 9, 2013 in Web Design by cmblogger

Turn to any blog or magazine writing about what matters in digital marketing in 2013 and you’ll read about the mobility of the modern customer. With smartphones and tablets everywhere, today’s consumer is accessing the web from just about anywhere other than a desk. And yet, reaching this demographic is still a challenge. Clearly, the…

Read More
Post

Stay Single: Use One URL for Mobile and Desktop Browsers

Posted on August 6, 2013 in SEO by cmblogger

In case you haven’t been listening closely this summer, Google has definitely sounded the alarm: if your website doesn’t work well with mobile browsers, you will be penalized in terms of SEO. Understanding the full measure of what Google does want for great rankings, however, goes beyond just a responsive web design. Google wants one…

Read More
Post

How the Top 100 Companies in the World Use Social Media

Posted on August 5, 2013 in SEO by cmblogger

Marketers from the top 100 digital brands are already taking advantage of the new clickable hashtag feature recently introduced by Facebook on June 12th. That and other surprising information was revealed in a recent report by data analysts at Simply Measured on how these top companies use social media. Their marketing decisions and current branding…

Read More
Post

Test for Conversions on Low Traffic Websites

Posted on August 2, 2013 in Web Design by cmblogger

For many small businesses without SEO optimization, it’s a hard truth. Your site traffic numbers, particularly for businesses catering to a small local clientele, may be not be in the thousands. In fact, they may be in the hundreds, or worse, even the tens. If that’s the case for you-then quantifying your conversion rate will…

Read More
Post

Google Posts New Guidelines: Don’t Panic

Posted on July 30, 2013 in SEO, SEO marketing by cmblogger

Many businesses using press releases as part of their online marketing plan were sent into a semi-frenzy this month as Google revamped their policies regarding link schemes. In their posted warning, the link schemes Google reminds webmasters to avoid include placing large scale guest posts in blogs (i.e where content is only keyword rich but…

Read More
Post

Visual PR and Brand Journalism: What They Are, How They Can Help

Posted on July 29, 2013 in SEO, Website Design and Maintenance by cmblogger

In a world gone mobile, your online marketing program should now be focused in two areas to reach your customers. For today’s sophisticated online consumers, it’s not enough anymore just to feature a few bland photos and some pat descriptions of what you sell on your website. First, you need a compelling visual story. People…

Read More
Post

Capture More Prospects with a Better B2B Landing Page

Posted on July 26, 2013 in Web Design by cmblogger

Along with hard hitting PPC, social media and SEO campaigns, your digital B2B marketing plan must include landing pages that work intuitively to capture your prospects, from a customer’s initial click to their completion of a “contact us” form. While this last element may seem easy, you’d be amazed how many businesses overlook the benefits…

Read More
Post

Capture More Prospects with a Better B2B Landing Page

Posted on July 26, 2013 in Uncategorized by cmblogger

Along with hard hitting PPC, social media and SEO campaigns, your digital B2B marketing plan must include landing pages that work intuitively to capture your prospects, from a customer’s initial click to their completion of a “contact us” form. While this last element may seem easy, you’d be amazed how many businesses overlook the benefits…

Read More