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Online Reputation Management: Protect Yourself, Protect Your Brand

Posted on September 9, 2013 in SEO by cmblogger

For as long as there has been a marketplace, the business owner has known that word of mouth is everything. Without the support of the buying public, the most well intentioned service will ultimately fail, and with it, even a modest small business can turn into a powerhouse.

Today, the Internet has only intensified this process, as word of mouth has moved onto the popular forums, message boards and websites created expressly for consumer reviews. As crazy as some testimonials or critiques can seem, words matter-and your online reputation has never been more important.

How do you get control? First, create an “early warning system,” either with regular monitoring by one of your employees, or even better, with one of the online tools available to let you know whenever you are mentioned on the web. Positive or negative, with an alert program in place, you’ll know about it.

Secondly, make yourself available for your customers. Complaints usually arise from bad communication, rather than a faulty product or ineffective service. People write negative reviews when they have nowhere else to turn. Keep the communication channels open, and reach out to problematic clients…before they reach out to you.

Finally, create a strong online presence. Don’t let random strangers do it for you. With regular blogging, social media postings, PR releases and content updates, you’ll not only dilute any negative reviews, but get the real story to potential customers about who you are and what your company does well.

Reputation is everything on the web. Build a great one, and you’ll find the payoff is more than worth your efforts.

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Web Design Disaster: Lurking Technical Problems That Can Derail SEO

Posted on September 6, 2013 in Web Design by cmblogger

Think of your website as a beautiful looking dinner. Prepared with the right ingredients, what looks great can also be good for you too. But like unrefrigerated chicken, a few technical mistakes can end up making everyone sick. For example, are you cloaking? As a black hat technique, this term refers to showing the search…

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Essential SEO for Any Small Business

Posted on September 3, 2013 in Local SEO, SEO by cmblogger

In years past, smaller companies only selling through a brick and mortar location didn’t need to worry too much about the Internet. Only with the proliferation of mobile devices and the departure of the Yellow Pages for the land of 8 track players and the wooly mammoth did the web really start to matter. Is…

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Happy Labor Day!

Posted on September 3, 2013 in SEO by cmblogger

As a celebration of the American worker, Labor Day was first proposed as a holiday in 1882 by an Irish machinist, Matthew Maguire. Oregon celebrated it as a state holiday in 1887, and the United States Congress made it a federal occasion in 1894. For many children, of course, it’s also a bittersweet occasion, marking…

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Take the Next Step: Embed Facebook Updates and Tweets for Better Integration

Posted on August 27, 2013 in Uncategorized by cmblogger

Looking to connect your spaces, and cross promote? If you haven’t already, take the next step towards better integration-embed social posts into your blog and website. Whether you’re embedding Facebook updates or Tweets, the process is relatively simple, and allows your reader to find out more about your brand across multiple platforms. Furthermore, these embedded…

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Online Marketing and Real World Results

Posted on August 26, 2013 in SEO by cmblogger

Quantifying the success of any digital marketing campaign can be difficult at times, particularly when trying to connect your efforts on the Internet to brick and mortar sales numbers. When you consider 94% of retail business is still conducted offline, however, that data is not only useful but essential in determining what your online advertising…

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Web Design That Works: Simple Gifts Are Best

Posted on August 23, 2013 in Uncategorized by cmblogger

So it turns out that the Shakers, an eighteenth century religious sect known for making simple but beautiful furniture along with writing a popular hymn, were right when it comes to web design. While they may not have been thinking about the Internet when coming up with the idea, they were definitely on to something….

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Social Media and SEO: A Classic Pairing

Posted on August 20, 2013 in SEO by cmblogger

Some things just go together. A set of pearls and a little black dress… summertime and baseball…movies and popcorn. Think of SEO and social media in the same way. Whether you’re talking about what makes for effective branding or in terms of how Google has defined the search ranking algorithm, what your company does on…

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Building Content for Your Website: Add Value, Not Just Verbiage

Posted on August 19, 2013 in SEO by cmblogger

With Google’s new emphasis on relevant, high quality content for successful search engine rankings, good copy has never been more important to your website. And yet, many businesses are adding text to their sites as if paragraphs were just hayseed. These dutiful cyber farmers scatter keyword rich advertorial content across blogs and their landing pages,…

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More Information, More Sales

Posted on August 16, 2013 in Uncategorized by cmblogger

How much do you really know about your customers? For anyone interested in maximizing conversions with an effective website, it’s this “big data” that can make the difference when it comes to creating a look and a message that works. Understand your site visitors and their experience on your website with some of the extremely…

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