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Optimize for Local Business with Google Carousel

Posted on October 29, 2013 in SEO by cmblogger

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Launched in June, Google’s new Carousel features a row of black framed images across the top of the SERPs for certain kinds of queries. With up to 20 results, they’re mostly found for travel, dining and entertainment related searches. As you’ve probably already noticed, each Carousel slide displays an image coupled with relevant search information, which if you click on it reveals an address, phone number and most prominently, recent consumer reviews.

If you’re a local business hoping for greater visibility on the SERPs, this is going to be an important new feature to factor into any digital marketing strategy. While no one is exactly sure how big the Carousel is likely to become for Google, everyone can benefit from the steps necessary to optimize for it.

If you haven’t already, create a page for both Google Places for Business and Google+. Upload attractive, high resolution images for both, and order them in terms of importance. Finally, make sure your customers are reviewing you on the search engine. According to a recent study, high online review scores translate into better placement on the Carousel. For hotels alone, “earned media” (i.e. positive reviews on Google) are already an important factor in first page Google rankings.

For 2014, it’s another tool in your SEO kit bag that may prove enormously helpful. In time, Google is expected to utilize these types of images for even more categories, as Carousel is now also appearing for some sports and education results pages too.

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Social Media for Good SEO: What That Means

Posted on October 28, 2013 in SEO by cmblogger

So let’s say you’re doing everything right. You have a linking program. You have a blog with plenty of fresh content uploaded every month. You have a well organized website that’s easy for consumers to navigate. So what else is missing? It’s simple. Social media. That doesn’t mean just having Facebook, Twitter, and Google+ (at…

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Building Trust with an “About Us”

Posted on October 25, 2013 in Web Design by cmblogger

When you’re redesigning your website, don’t neglect a critical part of the entire site experience: the “about us” page. It’s a great opportunity to let customers know not only who you are and what your company is about, but to build the essential human element into any online interaction. Whether you sell airplane parts or…

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Search as an Effective Brand Builder

Posted on October 21, 2013 in Blogging by cmblogger

For any nascent small business or company interested in launching a new product, the task of branding yourself at the same time as trying to get a foothold on the search engines might feel overwhelming, if not impossible. Yet good SEO and paid search strategies are also ones that will help define what makes your…

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Today’s SEO: The New Frontier

Posted on October 21, 2013 in SEO by cmblogger

We’ve talked about the importance of good keywords for strong organic rankings and brand messaging, and yet, they’re not the end of the story when it comes to today’s SEO. With Google’s increasing sophistication, in fact, search queries will no longer be limited to the often awkward, always highly structured keyword phrases of the past….

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Good Web Design Enhances Credibility

Posted on October 18, 2013 in Web Design by cmblogger

According to a recent report from Stanford University’s Persuasive Technology Lab, 46.1% of people say that a website’s design is the “number one criterion for discerning the credibility of the company.” The silver lining to this rather serious news? Great web design doesn’t have to be fancy-or expensive. Its central goal should be to convey…

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Using Social Media for Good SEO

Posted on October 15, 2013 in SEO, SEO marketing, Social SEO by cmblogger

We all know that integrating your SEO and social campaigns can significantly improve organic rankings, but many businesses struggle with the mechanics of exactly how these social media platforms can be harnessed for best results. When it comes to Google’s Hummingbird algorithm, keep in mind the three important factors that will determine how you fare…

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Direct Marketing, Brand Marketing: Mix Well for Best Results

Posted on October 14, 2013 in Blogging by cmblogger

Brand marketing is about making sure your customers remember you. In contrast, direct marketing is only about getting a response, whether in the form of a solid lead or an actual sale. While some small companies may assume there’s no room for branding in today’s competitive economy, the truth is that direct marketing won’t work…

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Going Mobile:The Stats Are In

Posted on October 11, 2013 in Web Design by cmblogger

For any digital marketing campaign this fall, a mobile friendly site is no longer a nice option, but an essential must have. Did you know your consumers are using more than 232 unique screen resolutions today among their tablets, smartphones and desktop browsers? With well over 21% of web traffic to e-retailers coming from tablets…

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Going All Natural: Content Marketing for Google Hummingbird

Posted on October 7, 2013 in SEO by cmblogger

With Google’s recent algorithm change, the shift towards semantic search is upon us. While search queries previously had to sound truncated and awkward to work, now it’s all about natural language and Google’s quick assessments of user intent from long strings of search words. The days of stilted keyword phrasing is over. Hopefully, your content…

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