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Engage Visitors, Promote Comments On Your Pages

Posted on November 22, 2013 in Uncategorized by cmblogger

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In the quest to keep visitors on your website for as long as possible, consider creating a space

for user discussions. While not every website or product inventory is suitable for one, many

businesses can garner new customers and keep existing ones by fostering discussion.

Indeed, once you set it up on a landing page, you’ll need to monitor comments, remove spam

and respond to questions. That does take time. However, the returns on establishing a “brand

community” can be enormous and more than worth the effort.

 

A product comment or review section is a great place to start. Make it as visually appealing

and friendly as possible to your prospective user. Avatars and an inviting call to action are

always welcome. In contrast, making the comment process long and involved, with time

consuming requirements for personal information and passwords, are not. Reduce the fields

necessary to participate, and you’ll encourage more people to get involved.

 

Consider using a ranking or voting arrow system for comments and products too. Nothing

works better as a product endorsement than the recommendations of your own customers

running alongside their descriptions. While you’re bound to get some negatives, overall, the

message you’ll send to customers is one of trust, value and confidence in what you sell.

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SEO Rankings: The Move Away From Keywords

Posted on November 19, 2013 in Uncategorized by cmblogger

We’ve all heard about the necessity of content marketing for great rankings. For many, however, that simply means more paragraphs using as many keywords as possible in order to rank. Given the new capabilities behind Google’s revamped search engine, however, this approach is not quite enough to score with the SERPs. Hummingbird, as the new…

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Good News From Bing

Posted on November 18, 2013 in SEO by cmblogger

When Microsoft’s plans for reorganization were introduced earlier in the year, some were concerned about where Bing would fit into this new era. Those fears have been put to rest, with Bing Search now integrated into almost all Microsoft devices. This new visibility means your Bing Ad is now exposed to billions of users. While Google’s…

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Avoiding Self Sabotaging Web Designs

Posted on November 15, 2013 in Uncategorized by cmblogger

When considering improvements to your website, always remember, less is more. It’s easy to get carried away with multiple new fixes. Each is employed to draw in new traffic or boost conversions, but all of them together can have precisely the opposite effect. Instead of bringing in more site visitors for longer periods, you may be…

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SEO: A Brief Recap

Posted on November 12, 2013 in Uncategorized by cmblogger

When people talk about the importance of SEO, its biggest advantage often goes without saying: trust. According to a recent international marketing study, 91% of consumers prefer the results of a natural search [i.e. organic] to paid ads or other forms of digital advertising. Obviously, to continue with an effective SEO strategy makes sense. But things…

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To Those Who Have Given All…Thank You.

Posted on November 11, 2013 in SEO by cmblogger

November 11th, 1919 was the first Veterans Day, when President Woodrow Wilson created the holiday as a way to commemorate the heroism and commitment of those who have served. Today, that number includes 21.2 million Americans alive today, 1.6 million of them women. And according to the statistics compiled by the United States Veterans Administration, these…

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Introducing a New Product Online

Posted on November 8, 2013 in Uncategorized by cmblogger

In a perfect world, there would be an unlimited budget to accompany any new product launch. However, for most small businesses, inexpensive is usually better at first in any online promotion effort, especially when it comes to any design changes for your website.   In thinking about how to draw attention to your new offering,…

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Landing Pages That Work: An SEO Perspective

Posted on November 5, 2013 in Uncategorized by cmblogger

With so many variables to the website design process, it’s easy to forget the SEO impact of individual landing pages. However, if you’re interested in maximizing conversion and social shares along with your organic rankings, it’s important to look at everything through the SEO lens once in awhile. Which keywords are linked to which of…

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Black Friday and Cyber Monday: They’re Coming!

Posted on November 4, 2013 in SEO by cmblogger

While it may seem hard to believe, it’s nevertheless that time of year again. Black Friday and Cyber Monday are almost upon us. Are you ready? It’s obviously extremely important to optimize your website ahead of time for this huge weekend of spending, whether you’re hoping for sales inside your brick and mortar location or…

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The Big Four: Answering the Big Questions with an Effective Website Design

Posted on November 1, 2013 in Uncategorized by cmblogger

It’s easy to get carried away with designing a website. So many choices on so many things can cloud the bigger issues for even the most focused marketing team. But for anyone interested in conversions online or off, it’s important to address four major concerns that most consumers will be asking when they visit your…

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