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When It Comes to SEO, What You Don’t Know Might Hurt You.

Posted on December 17, 2013 in Uncategorized by cmblogger

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With multiple updates and rumors swirling about the best ways to improve position on the

SERPs, misinformation is perhaps the norm when it comes to development of a viable digital

marketing strategy. However, in this era of change, it’s important to keep a few things in mind

no matter what your plan.

 

Continue to build links-but don’t let that define the extent of your SEO campaign. Focus as

well on creating strong content that consumers can use and share. With Facebook, Twitter,

Google+ and Pinterest, it’s never been easier to show consumers the videos, articles and

blogs that convey who you are and what you do. Take advantage of these social media

platforms to get the word out about your company. The social shares you’ll get out of it will

in turn help your own inbound linking program too.

 

It’s not just about keywords anymore. The days of term rich but otherwise meaningless

content have disappeared-if they ever existed in the first place. Keep your landing pages

interesting, and useful. Make the content relevant-and the contextual clues will take care

of themselves.

 

The world of SEO will continue to evolve, and quickly. Stay focused on the things that matter,

and you’ll find your company’s Internet presence doesn’t just endure, but blossoms over time.

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Get Ahead of Your Competition With Three Simple Strategies

Posted on December 16, 2013 in SEO by cmblogger

If you’re not alone on the playing field for your industry, it’s always important to think about ways to distinguish yourself from the competition. While you may not have millions of dollars for a consumer branding budget, it is possible to define yourself for customers with a few key strategies that will put you ahead…

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What You Need to Know About Landing Page Testing

Posted on December 16, 2013 in Uncategorized by cmblogger

It’s easy to get carried away with the details of a web page redesign. Like a home remodel, anyone can obsess over “cyber countertops” and the accent colors. Nevertheless, effective consumer testing is critical for establishing what works and what just looks pretty.   First, make sure you implement both A/B and multivariate testing on…

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Unwrap Your Google Holiday Surprise: PageRank Updates

Posted on December 11, 2013 in Uncategorized by cmblogger

Many holiday revelers were surprised one recent morning to see the changes in their Toolbar PageRank values. With many pundits (as well as Google Distinguished Engineer Matt Cutts) saying that any further updates were unlikely before 2014, the shift was largely unexpected.   As you may already know, Google defines the value of a strong…

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Did You Know? Good Pictures Sell Product.

Posted on December 9, 2013 in Uncategorized by cmblogger

In the race to maximize conversions while saving as much money as possible, the stock images available online have been a mainstay of any web designer’s budget. After all, surveys show that the right picture can make a huge difference in garnering consumer attention, with one recent case study demonstrating that changing to a more…

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Avoid A Ho Hum Holiday. Use These Secrets for More Online Sales

Posted on December 9, 2013 in SEO by cmblogger

  While Black Friday brought lackluster returns for some brick and mortar businesses, online sales across the board have been strong. Are you ready for blockbuster sales between now and January 1st?   First, make sure the copy on your home page and any other relevant pages conveys the right sense of urgency to build excitement….

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Got More Than One Brick and Mortar Store? Optimize for Multi Location Search

Posted on December 3, 2013 in Uncategorized by cmblogger

It’s not rocket science to understand why most shoppers prefer to purchase goods and services locally. But many digital marketing campaigns don’t seem to consider this reality when crafting an effective SEO strategy. Nevertheless, optimizing for local search-and multiple locations, if you have more than one store-is critical to any digital marketing plan. Without it, you’re going to lose…

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No Tasers Needed: Black Friday Pays Off for Digital Retailers.

Posted on December 2, 2013 in SEO by cmblogger

While reports of in-store violence and customer altercations flooded the news over Thanksgiving weekend, online retailers breathed a sigh of relief. Initial e-commerce figures for Black Friday and beyond indicate that customers not only made purchases online during that time but bought more than they did for the same period in 2012. According to analysts at software company Mercent,…

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Keywords: Enjoy In Moderation

Posted on November 26, 2013 in Uncategorized by cmblogger

Up until the not so distant past, any real search engine strategy was all about keywords. As in, what are yours and how often are they appearing on your landing pages? Sprinkled like so much pumpkin spice in everyone’s holiday snacks and beverages, a hefty dose was seen as the quick fix by which we’d all…

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For B2B Companies, E-Commerce Matters

Posted on November 25, 2013 in SEO by cmblogger

The data is in, and for businesses who haven’t yet made a significant investment in an e- commerce strategy, there’s trouble ahead. According to a marketing survey done by Forrester Research, experience with companies like Amazon and Google have led customers to expect the same degree of ease and sophistication on B2B websites as well….

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