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What The Heck Is A Sitemap.?

Posted on December 13, 2014 in Blogging by cmblogger

For some, knowing what the acronym “SEO” stands for is an achievement in and of itself (Search Engine Optimization, for the uninitiated). And don’t worry, you’re not alone. For many in this world, particularly over a certain age, tweeting is still just for the birds. But as long as we’re on the topic, you should probably learn what a sitemap is. As a critical element of any successful SEO campaign, a sitemap is also referred to as a navigation bar. It lets Google, Yahoo and Bing know how many pages your website has, and what’s on each page. While you may only have 4-5 pages to your site, nevertheless, this index will provide the search engines with useful information and allow them to rank you higher on the results pages. It will also help your visitors know what you have-and where to find it on your site.

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Social Media and Customer Interaction for 2015

Posted on December 10, 2014 in Blogging by cmblogger

Some good news for those businesses who use social media marketing: Forrester Research, an independent global research and advisory firm, has released a recent study that shows 79% of Americans online are accessing the Internet daily, for more longer periods, and most importantly, are interacting with their favorite brands more than ever before. The report…

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Changing The Unique Value Proposition Through Competent Web Design

Posted on December 3, 2014 in Blogging by cmblogger

Realtors in New York City are catching on to the need for more sophisticated, all purpose web design to attract consumers and hold on to current customers, the New York Times reports. While in the past potential homebuyers or sellers had to contact a real estate agent to get any information on local property listings,…

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Safety First

Posted on December 1, 2014 in Blogging by cmblogger

According to pundits at Ponemon Institute, the average cost of a company data breach runs at about $7.2 million dollars. The cost of losing your own personal information to hackers can be immeasurable. And yet, how careful are you about maintaining data security for your company’s website and sensitive information? In the rough and tumble…

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Teens on the Search Engines

Posted on November 25, 2014 in Blogging by cmblogger

While we were strategizing about how to get the best results on the search engines, our kids were growing up…and now they’re high schoolers, doing research the Google way. Advanced placement and National Writing Project teachers recently described their students’ research habits, with 77% of those polled responding that all the search engines have had…

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Laughing Babies and Maximizing Your Video’s Exposure

Posted on November 23, 2014 in Blogging by cmblogger

We all have our favorite viral videos: the laughing baby, the talking twins, and of course the ones involving cats and corgis. While you may not have any four legged friends featured in your company’s own YouTube offering, and not much control over what will become the world’s next “Gangnam Style,” you can maximize how…

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“Database of Affinity”: Sounds like Game of Thrones, But It’s Really About Retargeting

Posted on November 19, 2014 in Blogging by cmblogger

Forrester Research recently released a proprietary report for its clients on the newest concept in paid online ads, the mystical sounding concept of a “Database of Affinity.” If you’re thinking this sounds like some kind of topic better suited to cable television dramas than a discussion of marketing techniques, you’re not alone….but you should know…

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Online Marketing and Real World Results

Posted on November 3, 2014 in Blogging, Captain Marketing, SEO by cmblogger

Quantifying the success of any digital marketing campaign can be difficult at times, particularly when trying to connect your efforts on the Internet to brick and mortar sales numbers. When you consider 94% of retail business is still conducted offline, however, that data is not only useful but essential in determining what your online advertising…

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Posted on October 22, 2014 in SEO by cmblogger

Believe us, it’s easy to get carried away with SEO strategy. Determining the right keywords, configuring your social media accounts and enhancing website functionality are all critical steps in getting you to Page One of any search engine. And hey, we’ve all heard about the need for Content, right? Surely throwing up hundreds of words…

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Google Partner Captain Marketing hosts Event in Venice

Posted on September 23, 2014 in Captain Marketing, PPC, SEO by cmblogger

In an invitation to any business interested in improving overall sales and boosting the impact of their digital “footprint,” Google Partner, and online marketing company Captain Marketing is hosting a VIP luncheon on September 24th at Google headquarters in Venice, California. While the event is free, a reservation is required, along with an RSVP. This…

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