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Website Conversion Rates: Increase Your Numbers With Mobile Friendly Design

Posted on June 28, 2013 in Web Design by cmblogger

The success of a website is determined by your answers to two questions. First, are you getting site visitors? If not, a solid SEO campaign, paid ads, and social media marketing can address that problem well. However, if you have the traffic but not the conversion numbers, you may need to rethink your website.

Before you panic, consider the basics. It may sound elementary, but you’d be surprised how many websites are missing a call to action and a clearly visible phone number (or other contact information, if you prefer) from the top third of their homepage. By clearly visible, too, we’re not talking about something small and grey tucked away in the corner of the uppermost logo, but a “Call/Email/Order (as appropriate) Today for Your Free Quote/Widget/Etc.” and a large, bright font, placed where people can see it.

Second, is your site mobile friendly? With more than a billion cellphones in use around the world and tablet use exploding among the U.S. population, people are accessing your website from more than just desktop browsers. Aside from the negative SEO complications, a site that doesn’t work, isn’t readable, or plain just looks awful from a mobile device is bad news. As basic as a strong visual with your contact information, addressing your mobile consumers with a responsive web design should be mission critical for everyone in 2013.

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Google+ Local Listings: Getting Started

Posted on June 25, 2013 in Uncategorized by cmblogger

We talked last week about Google Places listings and their positive impact on your SEO. Google+ Local listings are also valuable for your organic rankings. While it may seem like overkill to create two accounts, both are important in different but significant ways for the search engines. Only in some circumstances does it make sense…

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Long Tail Keywords: Still Relevant for Today’s SEO

Posted on June 24, 2013 in SEO by cmblogger

If you were looking to impress someone at a cocktail party a few years ago, you could always drop the phrase “long tail keywords” into any conversation about the search engines and sound impressive. As longer (three to five word) keyword phrases, long tail keywords were rightly perceived as the secret weapon for great rankings….

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Mobile Friendly Design: Now Critical for Good Rankings

Posted on June 21, 2013 in Uncategorized by cmblogger

Google has more to say about their new updates, and the news isn’t good for those who have delayed making their websites mobile friendly. The time is now to make the design changes you need in order to make your site functional for any browser, desktop or mobile. Not doing so, the search engine warns,…

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Getting a Local Google Places Listing: Everything You Need To Know

Posted on June 18, 2013 in SEO, Social SEO by cmblogger

Everyone seems to be talking lately about the importance of capturing customers in your geographic area through effective local SEO. But let’s get to the most important part of that conversation-have you set up your local Google+ places listing yet? Establishing a strong local profile on Google+ will help organic rankings along with promoting your…

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Google Engineers Defend SEO: It’s About Usability

Posted on June 17, 2013 in SEO by cmblogger

The demands of online marketing, especially SEO, can easily cause frustration for the average small to midsize business. New standards for keywords, linking, and most of all, meaningful content can sometimes feel oppressive, as if we’re so many circus monkeys jumping through a series of hoops for a peanut. And yet. As several Google engineers…

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Penalties Coming for Poorly Configured Mobile Sites

Posted on June 14, 2013 in Uncategorized by cmblogger

It’s time to get serious about fixing your mobile site. If your mobile is slow or poorly organized, Google warns on its Webmaster Central blog, “we plan to roll out several ranking changes in the near future to address sites that are misconfigured for smartphone users.” Faulty redirects and error pages that come up only…

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Hiring an SEO Company: Consider Your ROI

Posted on June 11, 2013 in Search Engine Optimization, SEO, SEO marketing by cmblogger

With strong organic search results on everyone’s mind these days, hiring an SEO company is seen by many as an essential part of doing business. Gone are the days of “do it yourself” SEO, unless you have an extra 50 hours a week to devote to learning about and applying the ever shifting best practices…

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Importance of Mobile Confirmed By New Data

Posted on June 10, 2013 in SEO by cmblogger

The statistics keep coming, and they all reinforce the central message of web use in 2013. The mobile consumer is now a mainstay of the online marketplace. A recent study from data analysts at Luxury Institute reveals that 8 out of 10 consumers with gross incomes over $150,000 now own a smartphone, with 56% of…

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Mobile Friendly Web Design: It’s Important!

Posted on June 7, 2013 in Web Design by cmblogger

The smartphone revolution is upon us, with the recent Pew Research reporting 56% of American Adults using smart phones. Teens are among those most dependent on their phones for Internet access, with one in four reporting to the Pew Center for Internet Research that they use their device as their primary connection with the web….

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