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Frequent SEO Mistakes

Posted on July 23, 2013 in SEO by cmblogger

Distinguished Google Engineer and search optimization expert Matt Cutts is around the web a lot these days, with concerned businesses and marketing strategists asking plenty of questions about the effects of the new Google Penguin algorithm and other updates on their SEO campaigns. The good news? Google’s search engine is better than ever, with fewer spammy results and more sensitivity to naturalistic searches (providing quality results to search phrases that sound the way real people talk, rather than the way computers do).

Recently, he described some of the most common mistakes webmasters are making when it comes to their SEO programs:

1.) Not having a good, navigable website. Did you build your website a decade ago? Unlike fine wines and some spouses, websites do not get better with age. You must ensure your website is easy for consumers to navigate, and without the obvious technical problems that can stop an SEO program in its tracks. The good news? Investing in a fast, intuitive, well designed site pays off not just in terms of good search engine rankings, but in getting more customers, too.

2.) Not including good content. Is your website all pictures? Do you have meaningless strings of keywords or just a video on your homepage? You not only need good, easy to read copy on your pages for the search engine bots, but phrases within them that people might actually use to search for your goods and services. For example, if you’re offering Niagara Falls vacations for your consumers, don’t just write about “Niagara Falls tours.” Add the phrase “trips to Niagara Falls” and “Niagara honeymoons” to your copy. Those are also terms people search for-and need to be on your site.

We found this brief summary very instructive-and helpful for any business wanting to ensure their optimization campaign works as it’s supposed to. See your website in these descriptions? Call us for help in fixing them, and finally get the SEO rankings you deserve.

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Need More Customers? Get Optimized for Mobile, Today

Posted on July 22, 2013 in SEO by cmblogger

If you’ve been waiting around to get your website optimized for mobile, cut that procrastination stuff out, now.  Getting new customers is as easy as taking the next step. A recent study by SEO analysts revealed that a whopping 70% of mobile searches lead to online action…within one hour. According to the study, most mobile…

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Building a Brand with Consistent Messaging: Do Try This At Home

Posted on July 19, 2013 in Uncategorized by cmblogger

It used to be that building a brand required a serious financial outlay for television, print and radio ads. The world has changed-and today, you can build a brand with a viral campaign for relatively little. With the popularity of social media, the power of Google organic search and the steady influx of new, inexpensive…

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SEO Strategy and Effective Branding: Two Great Tastes That Taste Great Together

Posted on July 16, 2013 in SEO by cmblogger

If you’re old enough to remember those ads for Reese’s Peanut Butter cups, you’re probably also old enough to recall many other classic ads of the 1970s, where a simple catch phrase along with a memorable visual established a brand forever. Today, great branding is equally important, but perhaps more complicated, as your messaging must…

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Reputation Management and Your Brand: Why It Matters

Posted on July 15, 2013 in SEO, SMO by cmblogger

As parents we remind our teenagers that pictures and status updates last forever in cyberspace. But have you given much thought to the way your brand is coming across online? Like a 16 year old making occasional poor judgement calls, bad reviews and other negative content is inevitable, part of a company’s maturation process on…

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Important Design Terms for Any Website

Posted on July 12, 2013 in Web Design by cmblogger

With any design project, it’s easy to get intimidated by the creatives when they talk about your new kitchen or your new website, especially when they toss around unfamiliar terms with the authority that comes from doing hundreds of them a year. But like a well thought out new kitchen, a great website must reflect…

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Organic Search: What It Means to Be Number One

Posted on July 9, 2013 in SEO by cmblogger

It’s a dog eat dog world out there when it comes to online marketing, and nowhere do the stakes seem as high as they do on the search engine’s first page. And for good reason. According to a new study by online data researchers, 33% of search traffic for any keyword phrase will choose to…

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Marketing Strategy for Mobile Customers

Posted on July 9, 2013 in Blogging, Website Design and Maintenance by cmblogger

With smartphone and tablet use on the rise, reaching your mobile customer is the new priority for any Internet marketing program. An effective mobile strategy is now critical to success, and your follow through in three key areas will determine how effective your campaign ultimately is in capturing these consumers on the go. First, make…

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Content Experiments: Clarity for Your Web Design

Posted on July 5, 2013 in Web Design by cmblogger

Trying to decide between a big headline and only a few bullet points on your homepage, or a lengthy paragraph explaining the ins and outs of your services? Don’t listen to the experts-prove them right or wrong with Google’s Content Experiments feature. Using Content Experiments, you can actually test which design will work best with…

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Blogs: More Important Than Ever for Consumers and SEO

Posted on July 2, 2013 in SEO by cmblogger

It used to be that company blogs were akin to an online diary, filled at best with sensitive thoughts, and unique perspectives. At worst, they just provided links to obscure folk music videos and vented a lot of hot air. Things have changed, and the blog has matured from just another means of social expression…

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