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Optimize for the Mobile Local Shift

Posted on May 14, 2013 in Captain Marketing, Local SEO, Search Engine Optimization, SEO by cmblogger

Google Local - Captain Marektin

More users than ever before are making the shift from their desktops to accessing the web with a mobile device. You must take action to capture these mobile searches and potential local customers.

First, make sure your website is optimized for local and mobile SEO. Consider a store locator, as well as individual store pages that feature the correct address, phone number, and hours for each of your locations. Second, create appealing, informative Google + and Bing local listing pages for your company. Your customers may use local search techniques other than Google to find your business, so be ready for them.

Finally, integrate your business into social media, not just to make the most of branding and engagement opportunities, but for SEO purposes as well.  Consumer driven sites are now featuring local search functions with their mobile apps, including those for Facebook (with Graph Search), Foursquare and Yelp.

Encourage your customers to write reviews, check in and interact with you on these vital social networks, so others can not only find your business, but see the positive interactions that build trust and encourage buying decisions.

Half Off Social Media - Captain Marketing

 

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