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More Information, More Sales

Posted on August 16, 2013 in Uncategorized by cmblogger

How much do you really know about your customers? For anyone interested in maximizing conversions with an effective website, it’s this “big data” that can make the difference when it comes to creating a look and a message that works.

Understand your site visitors and their experience on your website with some of the extremely useful metrics now available. You’ll accrue real information that can help you determine how to shape your website’s layout, copy and featured products, and know you’re basing these decisions on facts, not just feelings.

First, think about what your goals are for the website. Is it strictly meant as an information hub where customers can get a quick phone number or an address, or are you selling directly on the site? In other words, develop a game plan for what you want consumers to do. Then you can test and shape consumer behavior through a useful trial and error process that only data will provide.

What do people look at when they come to your homepage? Where do they go from there? Do they respond better to one kind of graphic and headline than another? Have you checked in with your consumers via a chat function, for example, to see if they found what they needed when they came to your website?

Only through tracking and analyzing this kind of information can you move from a web design that “looks like it works” to one that really does. Support your hunches with facts, and move from just hoping for more conversions to the reality of making them happen.

 

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