Keywords Must Be Content Based

Posted on October 10, 2012 in Search Engine Optimization, SEO by cmblogger

  Many small businesses embarking on a new SEO campaign are intrigued by the idea of including competitors in their keyword lists to be optimized. Indeed, the thought of appearing in any organic search ahead of or near one’s competitor is a tantalizing one. However, with Google’s new updates, relevant content that uses your keywords has never been more important. Unless you have a lengthy, side by side, mentioned-by-name comparison with another product or company on your website, you probably don’t have enough keyword content that features your competitor  to allow the term to work for you.



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