Just 5 Keywords-or 5000?

Posted on October 30, 2012 in PPC by cmblogger

  Competent management of your PPC program is a multi-faceted process, but generating a great keyword list is the first step towards getting the traffic and subsequent conversions your company deserves. For example, does your keyword list focus on all the main categories of your business? Using terms customers might utilize while searching is a no brainer, but you should be able to organize the keywords into groups of general and specific terms that can also be arranged by theme. In general, 5-20 keywords should be included in each ad group to maximize returns, though you’re allowed up to 5000 terms as per Google rules.


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