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Important Design Terms for Any Website

Posted on July 12, 2013 in Web Design by cmblogger

With any design project, it’s easy to get intimidated by the creatives when they talk about your new kitchen or your new website, especially when they toss around unfamiliar terms with the authority that comes from doing hundreds of them a year. But like a well thought out new kitchen, a great website must reflect its owners tastes, habits and preferences to justify the expense in creating it.

Here are some useful terms to help you communicate with your design team so that you can get exactly what you want during the process:

Analogous Colors: This refers to the colors next to one another on a color wheel. Used together, they’re generally complementary to one another and pleasing to the eye.

Dots Per Inch: DPIs refer to the resolution of a printed digital image. More dots per inch=greater image resolution, fewer dots per inch= less image detail.

EPS: This file format contains both texts and graphics.

GIF: Steve Wilhite, the man who first created the Graphics Interchange Format, says a “GIF” is pronounced with a soft “g” and never in a “jiffy”. The term refers to a small moving image, photographic or animated.

HTML: The computer language programmers use to create your images, content and links for the web. Imagine it like the actual two by fours, nuts and bolts used for a construction project.

JPEG: Refers to an image file used with photographs for maximum clarity.

Kerning: Knowing this phrase will impress your friends-and the design team. It refers to the space between individual letters in any copy. Not to be confused with Leading, the space between the typed lines of copy.

Visual Hierarchy: The way in which your content is prioritized by the actual design. Your company’s phone number and logo, for example, would probably come first in the visual hierarchy of your page, with their bright colors and large size.

 

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