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Holiday Mobile Statistics Released

Posted on March 7, 2013 in PPC, SEM by cmblogger

Holiday Mobile Statistics Released

Google Adwords has released information about the 2012 holiday retail season, and the information within points to the increasing role taken by tablets and mobile devices in generating a strong PPC strategy for any small to midsize business. Consumers are now constantly connected, even on the road-and any Adwords programs must now address the need for tightly focused, regional campaigns for maximum success. Google reports that 67% of consumers, for example, say that having multiple devices makes it easier to shop, and a full 50% of consumers polled felt that “I find that being able to shop on multiple devices makes me do so more frequently.” Google reveals that 71% of smartphone owners used the device to locate a store, and 51% used it to find a mobile coupon.

 

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