Post

Diversity The Key To Internet Marketing in 2013

Posted on January 3, 2013 in Blogging, PPC by cmblogger

Diversity The Key To Internet Marketing in 2013

By now, most companies have figured out the imperative of appearing on organic search engines, and many have employed a strategy of link building, smart keywords, and website content to do so. And yet, reliance on a single stream of site visitors from the organic search engines alone is proving to be less than ideal in today’s Internet marketplace. As Google researchers themselves have shown, appearing in the number one position on the organic search engines results pages is not the only solution. Paid ads work. Social media works. PR releases and blog posts work. And not only are they effective in building solid, steady consumer traffic to your website, but this kind of diversification means businesses can field different kinds of customers, geared towards various products and services they offer. Think of your Internet advertising campaign like a restaurant. If you’re just doing SEO with link building and keywords-you might as well only be serving hamburgers. You may make the best hamburgers anyone’s ever tasted, but what happens when the next study on red meat is released? Why not diversify, and increase your customer base and the effectiveness of your SEO by serving fries and onion rings (blogging) or doing a salad and a fish plate (PPC), and while you’re at it, considering an alcohol license and hiring a bartender (Social Media)? Obviously, the analogy goes only so far- a successful internet marketing campaign is more complicated than deciding what to serve for dinner. But it’s important to think of the advertising for your business as a multi- faceted strategy, rather than a single equation for success. With Google’s trend towards content marketing in general, it is increasingly essential for companies to develop multiple areas for consumer engagement and interaction. Discuss ways to diversify your strategy with your Captain Marketing project manager. With everything from blogging to video SEO optimization, we can help you take advantage of multiple opportunities for reaching your customers effectively.

 

Leave a Reply