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Data Collection: Keeping Tabs on Your Progress

Posted on January 24, 2015 in Blogging by cmblogger

One of the reasons small businesses frequently shy away from doing much Internet marketing is data collection. “I don’t know how.” or “It’s too complicated” are frequent refrains when it comes to managing a Pay per Click or SEO program.

And yet, gathering data about your users experience online is one of the most important and powerful tools any business with a web presence can use in creating an effective online marketing strategy. What does your bounce rate look like?

Where do your potential customers go after they leave your homepage? These are only two of the critical, make or break questions that any credible marketing department should be able to answer for you, and yet, too often, when the marketing department, and the sales department, and the customer service department is say, one person in a small business…these issues fall by the wayside.

Get smart about how you manage your online presence. In the long run, you’ll spend less money and get more for the investment you do make when you can track changes and their effects on your conversion rate. Get Captain Marketing, a marketing company that specializes in handling online strategy for small to midsize businesses.

Aside from the obvious SEO, SMO, PPC, SME, web design, copywriting and online reputation management services we provide, the main benefit to hiring a company like ours is simply data management.

We track your progress and our results. What your customers are doing when they come to your site-and what they’re not. Information like this can change the way you do business, helping you to shape your products and services to adjust to a constantly changing marketplace. It can also refine our strategies to help you achieve your online marketing goals.

Having an expert help you to gather and interpret the data-and plan future campaigns based on their conclusions-can be what determines whether you simply survive online, or find ultimate success and profitability as a real Internet contender. Which path do you choose?

 

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