Content Experiments: Clarity for Your Web Design
Posted on July 5, 2013 in Web Design by cmblogger
Trying to decide between a big headline and only a few bullet points on your homepage, or a lengthy paragraph explaining the ins and outs of your services? Don’t listen to the experts-prove them right or wrong with Google’s Content Experiments feature.
Using Content Experiments, you can actually test which design will work best with your customers. Using a random sample of your site visitors (whether you include everyone or just a certain percentage of them is up to you), you can select an objective to test for and receive regular updates by email on the results.
Imagine you sell grilling accessories and barbecues online. Since the barbecues are your most profitable product, your objective for your homepage design is to sell even more of them, while still letting customers know you have other products in your inventory as well.
For your Content Experiment, you will set up three versions of your website homepage. One page will feature a splashy headline and just a giant picture of the barbecues, one page will feature several paragraphs going into great detail about your barbecues, and one will have a great photo and three bullet points describing what makes them special.
Random visitors will be sent to any one of these three pages-and you can measure which page sells the most barbecues with its design. It’s another way Google allows you to gather definitive data on your marketing campaigns to see what really works. Ask your project manager or web designer to help you get started.