Category Archives: Web Design
Posted on July 5, 2013 in Web Design by cmblogger
Trying to decide between a big headline and only a few bullet points on your homepage, or a lengthy paragraph explaining the ins and outs of your services? Don’t listen to the experts-prove them right or wrong with Google’s Content Experiments feature.
Using Content Experiments, you can actually test which design will work best with your customers. Using a random sample of your site visitors (whether you include everyone or just a certain percentage of them is up to you), you can select an objective to test for and receive regular updates by email on the results.
Imagine you sell grilling accessories and barbecues online. Since the barbecues are your most profitable product, your objective for your homepage design is to sell even more of them, while still letting customers know you have other products in your inventory as well.
For your Content Experiment, you will set up three versions of your website homepage. One page will feature a splashy headline and just a giant picture of the barbecues, one page will feature several paragraphs going into great detail about your barbecues, and one will have a great photo and three bullet points describing what makes them special.
Random visitors will be sent to any one of these three pages-and you can measure which page sells the most barbecues with its design. It’s another way Google allows you to gather definitive data on your marketing campaigns to see what really works. Ask your project manager or web designer to help you get started.
Posted on June 28, 2013 in Web Design by cmblogger
The success of a website is determined by your answers to two questions. First, are you getting site visitors? If not, a solid SEO campaign, paid ads, and social media marketing can address that problem well. However, if you have the traffic but not the conversion numbers, you may need to rethink your website.
Before you panic, consider the basics. It may sound elementary, but you’d be surprised how many websites are missing a call to action and a clearly visible phone number (or other contact information, if you prefer) from the top third of their homepage. By clearly visible, too, we’re not talking about something small and grey tucked away in the corner of the uppermost logo, but a “Call/Email/Order (as appropriate) Today for Your Free Quote/Widget/Etc.” and a large, bright font, placed where people can see it.
Second, is your site mobile friendly? With more than a billion cellphones in use around the world and tablet use exploding among the U.S. population, people are accessing your website from more than just desktop browsers. Aside from the negative SEO complications, a site that doesn’t work, isn’t readable, or plain just looks awful from a mobile device is bad news. As basic as a strong visual with your contact information, addressing your mobile consumers with a responsive web design should be mission critical for everyone in 2013.
Posted on June 7, 2013 in Web Design by cmblogger
The smartphone revolution is upon us, with the recent Pew Research reporting 56% of American Adults using smart phones. Teens are among those most dependent on their phones for Internet access, with one in four reporting to the Pew Center for Internet Research that they use their device as their primary connection with the web.
Other studies at Pew reveal similar data. When it comes to adults doing local searches on their phone, for example, a whopping 74% reveal that they use their device to get real time, location based information. Over 18% indicate that they use a geosocial service to share their location with friends and family. Where we go, in other words, is now just as interesting as what we do when it comes to interacting on the web.
Is your existing website set up for this influx of mobile customers? With potentially more than a billion potential consumers viewing your information via a far smaller screen than a desktop browser provides, it’s now a critical question for any online business.
Whether you choose to merely pare down the complexity of the layout, develop a separate mobile version, or ideally, completely rebuild your website to accommodate any size browser for a fast and easy display, mobile friendly is the new normal for website design in 2013. Stay current, by making sure your site is responsive.
Posted on May 31, 2013 in Web Design by cmblogger
It can be overwhelming, thinking about a overhaul for your company’s website. Like a remodel or putting in a new swimming pool, the costs can sometimes spiral, with the returns on your investment potentially unclear.
And yet, the data is in. A great website translates directly into better organic search rankings and higher sales. Google prefers sites that are easily navigable, and with plenty of relevant, meaningful content that correlates directly with the search terms for which you’re hoping to appear.
Customers too are now more sophisticated when it comes to making online comparisons between company websites. A clean and modern site with a responsive infrastructure attracts consumers, while a complicated, messy one will drive them away.
To organize your spending, divide your website into tasks to be accomplished. Visual design, usability, SEO optimization, content, and integration (with both mobile and desktop browsers, as well as social media) are regarded by most creatives as the five most important categories in which any website must pass muster in order to succeed with consumers.
Know your goals. Going in with clear ideas about what you want from your redesign will allow you to communicate effectively with both current customers, and potential ones. In 2013, a great website has never been more important.
Posted on May 24, 2013 in Web Design by cmblogger
Times have changed the way we do business, and innovation is only accelerating. Consider the iPhone. Released in 2007, at first it seemed to many like little more than a novelty. Now, along with its competitors, the smartphone is a contemporary necessity for most in the business world today.
In revolutionizing the way people access the Internet, it has also changed the priorities for web design. Mobility is everything, as your site must be easily seen and absorbed from a small screen. Responsive layouts are now a requirement for any business hoping to alert consumers to their products, services or even just their brick and mortar location from the web.
What’s next? Get ready, but new inventions are already on their way. The widely heralded Google Glass is soon to be made available for the masses, despite its initial cost of around $1,500. Its tiny monitor, attached to a pair of glasses, will provide a camera, microphone and of course WiFi to users. Competitors have announced their own prototypes and launch dates.
Apple is working on their smartwatch, another wearable Internet browser. Its introduction is expected within the next year or two as well. Add in the rush to release smaller and smaller tablets, some with flexible or foldable displays, and you have a strong case for the enormous, non-portable home computer to go the way of the typewriter and rotary phone.
Whether we’ll someday give up our desks for good remains to be seen. But in the meantime, don’t get caught with a website that isn’t ready for consumers on the go. Focus on mobility, and ensure every aspect of your site works well with a variety of browsers and devices. The future is now when it comes to web design-and successful online marketing.
Posted on May 17, 2013 in Coupon, Web Design by cmblogger
Pew Internet and American Life Project recently released new statistics on current mobile device usage in the United States today, and it’s clear that mobile web browsing is a trend that’s here to stay. Nearly one in three American adults owns a tablet computer, and nearly half of all Americans have a smartphone. More than 55% report using these devices to access the Internet regularly, with a quarter using them to get coupons to use at local businesses.
Among teens, the move to mobile is even more pronounced. More than 37% of teens own a smartphone, while one in four reports using the Internet primarily from their mobile device. More than 22% own their own tablet computer. As perhaps is to be expected for an age group focused by definition on social communication, teenagers are more connected to the Internet than any other age related demographic.
The message is simple. Optimize your website for mobile traffic with a responsive design, or get left behind as the stampede moves on to buy from your competitors. Whether you decide to create a unique app or use a mobile web layout, make sure you highlight your products and services effectively through a design that reflects these new realities of the marketplace.
Posted on May 10, 2013 in Coupon, Web Design by cmblogger
Colors and images set the mood of a website more than you might imagine. Blue is a trustworthy color, which is why so many banking institutions use it for their website designs. Green is often associated with nature and rebirth, and you’ll often find it used on websites touting health related products.
But it’s more than just “feel good” psychology when it comes to the layout of your website. Your design choices are not just about fostering brand consistency, but can actually provide the measure of encouragement your customer needs to make a purchase, or reach out for contact.
You have only a short time, most analysts say only 4-6 seconds, to “hook” a consumer who visits your website, and transform them from a casual browser into an active customer. Just as you would want an impressive storefront and well groomed employees no matter what your business, your website must have visual appeal as well as solid content.
Call us today to discuss your particular goals and challenges. Captain Marketing’s experienced team of web designers and copywriters can help you set just the right tone with an effective, consumer friendly website, formulated for success.
Posted on April 26, 2013 in Coupon, Web Design by cmblogger
Don’t just leave a default message and a logo if your website isn’t ready for action. Generate buzz for your business with an effective “coming soon” page.
A great “coming soon” incorporates several key elements into its web development. With an appealing color, graphics and layout, you can attract all the right attention for your brand that really gets them interested. With compelling copy, you can create excitement about what’s coming and use the page for collecting email subscribers and potential leads. Don’t forget to include links to your social media sites as well. While your site is being built, you can engage with customers on social media.
Remember to include both your launch date and a brief purpose of your website too, so customers are clear on what your company delivers. A “coming soon” page is an opportunity to educate your consumers about your products and services in a quick and compelling way.
The decisions surrounding how you will build your website take time. Let Captain Marketing help you utilize the right “coming soon” page for your website to get business immediately!
Posted on April 19, 2013 in Coupon, Web Design by cmblogger
When six of the seven billion people on earth now in possession of a mobile phone, responsive web development is more important than ever.
First, have you checked your website to see how it looks from a mobile phone or tablet?
Can you easily read the critical information a customer will need on your site from a smartphone or other device?
How difficult is it to order products, get price information, or fill out a contact form from the smaller screen of an Ipad or mobile phone?
According to the New York Times, consumers spent $25 billion dollars in 2012 on their phone or tablet, an increase of over 81% from the previous year. Mobile websites are critical, and luckily, Captain Marketing can help.
We offer a range of affordable web development services to make your site responsive and ready for mobile site traffic.
Posted on March 6, 2013 in Web Design by cmblogger
The old timers will tell you: in the past, a cool looking website might have been enough to bring conversions and impress your website traffic. How you ranked on the search engines was a subject relegated instead strictly to your site’s back end, with links as the currency by you achieved ranking. However, as search engines continue to evolve and the recent changes to Google’s indexing algorithm, everything has changed in terms of web design- and success with SEO. The two are now inextricably linked, the peanut butter and jelly of a successful marketing sandwich, if you will. Having one without the other is now impossible, or at the very most an experience akin bailing out a sailboat with a soup ladle, as a big hole develops in the stern. The impact of a site design on SEO must be considered-and enhanced through super efficient site navigability, avoidance of the SEO kryptonite called Flash, and inclusion of keyword rich, meaningful content to your website. Concurrently, it’s not enough to have a site that ranks well. Traffic means nothing if it doesn’t translate into conversions. You must have a strong marketing message, with a design that allows your customers to understand your unique selling proposition almost immediately. Adding it all together may be challenging-but in the end, puts your company far ahead of competitors who are only now waking up to these new realities.