Category Archives: SEO marketing

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Using Social Media for Good SEO

Posted on October 15, 2013 in SEO, SEO marketing, Social SEO by cmblogger

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We all know that integrating your SEO and social campaigns can significantly improve organic rankings, but many businesses struggle with the mechanics of exactly how these social media platforms can be harnessed for best results. When it comes to Google’s Hummingbird algorithm, keep in mind the three important factors that will determine how you fare on the SERPS. According to most experts, it’s all about fresh content, popularity (how often your content is shared, for example), and your perceived trustworthiness.

This starts with your “authority” on the web. In Google terms, this refers to the relative importance of your website compared to others in your field. Google calculates authority in several ways, but social media is a critical part of this equation. First and foremost, the Google bot will assess your engagement levels. Who is liking your posts? How many shares or re-tweets do you get? Search engines prefer websites that have lots of consumer interactions to show for themselves. Social media is the way to demonstrate to Google that you have the clout with consumers that merits a first page ranking.

It can sound daunting, but the good news? A strong social media presence not only helps with your organic search rankings, but will build your brand along the way. Rather than simply marketing for a search engine robot as was necessary in years past, today’s effective SEO strategies work best when they reach real people: your customers.

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Essential SEO: Know the Basics

Posted on September 10, 2013 in SEO, SEO marketing by cmblogger

Especially for a new company, SEO can present complicated challenges when it comes to creating the right program to get ranked with the search engines. With just a few tips, however, even a fledgling small business can lay the groundwork for an effective organic search campaign.

Have you installed Google Analytics and Google Webmaster Tools? If not, you should. Then connect them so you’ll be able to get more information on how consumers find your website on the web. Next, take a look at the possible keywords your project manager has researched for your linking program.

Which among these phrases best capture what you sell? And even more importantly, which terms are ones that you use in the existing content on your website? Don’t pick keywords that aren’t words or phrases you want to emphasize. Remember, every page of your website needs to have at least 200-300 words of copy per page utilizing these terms. If you talk about handsewn leather loafers on your website, don’t pick the keyword “clogs” unless you’re willing to create content that describes them in detail.

Once you’ve selected the right keywords, your Captain Marketing project manager will help with a sitemap, title tags, link building and more. Consider adding a blog, a social media presence and even a paid ad campaign to facilitate your progress with the search engines. It may seem daunting, but with the right tools, even a tiny company can attract the consumers they need for success.

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Your SEO Strategy: the Perennial in Your Marketing Garden

Posted on August 13, 2013 in SEO, SEO marketing by cmblogger

When it comes to appearing on page one of the organic search results, there are no quick fixes. Regardless of whatever the latest gimmick or exciting new trend you may be hearing about from marketers who want your business and the media, SEO is never an overnight miracle. Rather, it’s still a process that takes time, effort and commitment.

First, consider your keywords. Are you using terms in your content and link building efforts that really reflect the products and services you offer, as well as the ways in which your consumers search for them on the web? While it may seem elementary to some, many businesses choose keywords that either they’re not using on their website (like a competitor’s brand name, for example) or that don’t capture the essence of what they sell.

Avoid disaster with some old fashioned keyword research to find the terms that fit your business. Use these in any linking strategy, and within the meaningful content on your homepage and the copy throughout your website. Again, while this may seem obvious for the more digitally savvy among us, it’s easy for small businesses to forget this simple but essential key to successful rankings.

Coupled with effective link building, strong social media, and a website that has been designed for speed and search engine friendly navigation, you will be able to count on your SEO program as the trusty workhorse of any strong online marketing campaign. While that may not be a flashy message, it’s the truth.

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Google Posts New Guidelines: Don’t Panic

Posted on July 30, 2013 in SEO, SEO marketing by cmblogger

Many businesses using press releases as part of their online marketing plan were sent into a semi-frenzy this month as Google revamped their policies regarding link schemes. In their posted warning, the link schemes Google reminds webmasters to avoid include placing large scale guest posts in blogs (i.e where content is only keyword rich but otherwise meaningless), as well as utilizing advertorials or linking with optimized anchor text in press releases passed for distribution to other sites.

The good news? None of this is should come as a surprise. If you’re already following the guidelines for a solid SEO program that Distinguished Google Engineer Matt Cutts and his team have outlined, you have nothing to worry about. Your content should already be meaningful, rather than just strings of keywords. If you’ve built in quality, you’re fine.

The policy against advertorials, too, is nothing new. Fake “editorial-ish” content that looks real but is really just a paid advertisement is not going to cut it when you’re looking to have your webpages pass PageRank. They don’t count as editorial votes, so they won’t help your SEO.

As far as using links with optimized anchor text, remember, Google will count this as an unnatural link, and in violation of these stated guidelines. It’s all about editorially placed links in 2013. This is in keeping with Google’s larger message behind their new updates. As long as you’re playing by the rules, your press releases will continue to be effective.

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Hiring an SEO Company: Consider Your ROI

Posted on June 11, 2013 in Search Engine Optimization, SEO, SEO marketing by cmblogger

With strong organic search results on everyone’s mind these days, hiring an SEO company is seen by many as an essential part of doing business. Gone are the days of “do it yourself” SEO, unless you have an extra 50 hours a week to devote to learning about and applying the ever shifting best practices for an SEO campaign. Indeed, with regular changes to the Google algorithm having profound implications for strategy, it’s critical to have a team in place that can stay abreast of the marketplace.

When it comes to choosing a company, you have many choices. Payment models abound, with pricing models available for contract based services, per project, or even per hour consultations.

Consider first, however, what it takes to achieve an effective SEO program. Regular analytics reports, along with keyword research, link building, and onsite optimization and improvements are critical to your success. For those reasons, most savvy industry insiders recommend a monthly retainer based service to maximize your ROI.

Above all, avoid the empty promises of a #1 spot on Google, or instant ranking success. SEO doesn’t work like that, for anyone. As with anything else, only consistent, day after day, month after month effort and a smart overall campaign ensure real success with the search engines. Monthly retainer based services support that strategy.

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Google Search: Answer, Converse, Anticipate

Posted on May 28, 2013 in Local SEO, Search Engine Optimization, SEO, SEO marketing by cmblogger

It’s important for any business concerned with their SEO performance to be aware of Google’s basic strategy behind the way their search engine is designed. By knowing what Google is doing-and why-you in turn can make sure your website and overall SEO program is in keeping with these values, and ensure the success of your own campaign.

For example, Google VP Amit Singhal’s keynote address during Google’s yearly I/O conference meeting for 2013 defined any upcoming changes for their search engine functionality as elements designed to answer, converse and anticipate their users needs.

Already, Google has incorporated this strategy into current Google products. As Singhal explains, relatively new features like Knowledge Graph, Social Search and more are “…critical first step[s] towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.”

Translation? The emphasis is on a search engine made for human beings, not machines.

Make sure the content on your website and the keywords you’re using are natural. Marketing copy should sound real, not canned or robotic. Keyword usage, while important, should never sound artificial or “stuffed.” To do so are red flags for the search engine that will only slow down your organic rankings, not enhance them.

Furthermore, Singhal also indicated that Google is rapidly expanding into conversational search, also referred to as “hotwording.” As Apple has done with their Siri function, you’ll soon be talking out loud to Google too, asking a question rather than typing in search terms. Google will be able to answer a spoken question like “where is the deli?” or “how far to the laundromat?” with multiple relevant, local results.

The game is always changing in this rapidly expanding marketplace. The bad news? Only by staying on top of the newest developments like these will you move past your competitors. The good news? A strong SEO program  will help you capture even more consumers than ever before, and guarantee your brand is relevant long into the future.

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Putting It All Together: SEO and Google+

Posted on May 21, 2013 in Local SEO, Search Engine Optimization, SEO, SEO marketing, Social SEO by cmblogger

When it comes to getting great organic rankings, your SEO program and your Google+ pages are increasingly,  inextricably connected. Google+ pages allow you to not just engage with a wide range of consumers, but also to provide an easily accessible hub for all your social media profiles, sites, articles and even blog posts. You can link to it all from Google+. Think of it like your personal O’Hare, minus the delays.

From an SEO standpoint, every consumer who shares, links to your post or +1s it adds a valuable link to your arsenal. Google rewards those sites that are well connected to others with better organic rankings. As the company states on its website, “+1′s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query.” And if your post ends up going viral, the sky’s the limit. Google adds even more value to those links, to further encourage you to post meaningful, interesting content.

Google+ also allows you to connect with significant companies and people within your industry, referred to as “high authority profiles.” The more people that link, share and +1 your posts, the more you also become an influencer within your field on Google+.

It’s a win-win, both in terms of a successful social media campaign and as a way to unlock better SEO results for your business. By most analyses, Google+ will only continue to grow in its importance for all aspects of your online marketing strategy.

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Turn Search Traffic Into Customers with Local Search

Posted on May 7, 2013 in Captain Marketing, Local SEO, Search Engine Optimization, SEO, SEO marketing by cmblogger

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Make sure your business appears at the top of the search results page in both mobile and desktop formats as a local listing. Put your business front and center for your customers. Not only will you gain consumer trust by coming up for local results, but you’ll also make it quick and easy for potential clients to find your contact information.

Trust is essential in any purchase decision-and studies show that your company’s inclusion in local search conveys reliability. Consider the national 2012 Local Search Usage study, which found that 58% of respondents felt that local search results were more trustworthy than the alternatives, which included natural search and paid results.

Like the telephone directory of years past, local search listings are also the new resource everyone refers to when they need information, fast. Appearing in local search results guarantees people will find your website, brick and mortar location, maps, hours of operation, phone number and more.

This isn’t about casual “surfing the web,” but consumers in a hurry, searching for a reliable source for the goods and services you offer. Capture these customers immediately with local search results for your business.

Call Captain Marketing and learn more about how to go local: (888) 297-9977

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Generate Natural Links with a Press Release

Posted on April 22, 2013 in Local SEO, Search Engine Optimization, SEO, SEO marketing by cmblogger

Every company needs to let the world know about their products and services, and a press release is an inexpensive, effective way to do it.

But have you also considered the positive impact press release distribution will have on your organic rankings?

A good press release will attract the attention of bloggers, customers and industry news sources who will use you press release and link to your site. This bring you high quality organic links that Google uses to rank sites.

With SEO optimization, is an affordable way to connect your website with the essential keywords for your industry on the search engines. A high quality press release can translate into powerful results and page one rankings for your business.

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Get Social SEO Superpowers With FREE Social Media Badges on Your Website

Posted on April 16, 2013 in Captain Marketing, Local SEO, Search Engine Optimization, SEO, SEO marketing, Social SEO by cmblogger

We’re offering free social media badges on your website for all customers new and continuing. By making it easy for your customers to connect with your Facebook, Twitter and Google Plus accounts from your homepage, you’ll let Google be able to count these social media pages as the important “fresh content” necessary for SEO optimization of your website.

Remember, social signals count when it comes to Google’s new algorithm. Become a marketing superhero with social SEO and great organic rankings  by letting customers connect through FREE social media badges. Tights and cape not included in this offer.

Use this coupon to get started with Captain Marketing and get connected today!
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