Category Archives: Search Engine Optimization
Posted on June 11, 2013 in Search Engine Optimization, SEO, SEO marketing by cmblogger
With strong organic search results on everyone’s mind these days, hiring an SEO company is seen by many as an essential part of doing business. Gone are the days of “do it yourself” SEO, unless you have an extra 50 hours a week to devote to learning about and applying the ever shifting best practices for an SEO campaign. Indeed, with regular changes to the Google algorithm having profound implications for strategy, it’s critical to have a team in place that can stay abreast of the marketplace.
When it comes to choosing a company, you have many choices. Payment models abound, with pricing models available for contract based services, per project, or even per hour consultations.
Consider first, however, what it takes to achieve an effective SEO program. Regular analytics reports, along with keyword research, link building, and onsite optimization and improvements are critical to your success. For those reasons, most savvy industry insiders recommend a monthly retainer based service to maximize your ROI.
Above all, avoid the empty promises of a #1 spot on Google, or instant ranking success. SEO doesn’t work like that, for anyone. As with anything else, only consistent, day after day, month after month effort and a smart overall campaign ensure real success with the search engines. Monthly retainer based services support that strategy.
It’s important for any business concerned with their SEO performance to be aware of Google’s basic strategy behind the way their search engine is designed. By knowing what Google is doing-and why-you in turn can make sure your website and overall SEO program is in keeping with these values, and ensure the success of your own campaign.
For example, Google VP Amit Singhal’s keynote address during Google’s yearly I/O conference meeting for 2013 defined any upcoming changes for their search engine functionality as elements designed to answer, converse and anticipate their users needs.
Already, Google has incorporated this strategy into current Google products. As Singhal explains, relatively new features like Knowledge Graph, Social Search and more are “…critical first step[s] towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.”
Translation? The emphasis is on a search engine made for human beings, not machines.
Make sure the content on your website and the keywords you’re using are natural. Marketing copy should sound real, not canned or robotic. Keyword usage, while important, should never sound artificial or “stuffed.” To do so are red flags for the search engine that will only slow down your organic rankings, not enhance them.
Furthermore, Singhal also indicated that Google is rapidly expanding into conversational search, also referred to as “hotwording.” As Apple has done with their Siri function, you’ll soon be talking out loud to Google too, asking a question rather than typing in search terms. Google will be able to answer a spoken question like “where is the deli?” or “how far to the laundromat?” with multiple relevant, local results.
The game is always changing in this rapidly expanding marketplace. The bad news? Only by staying on top of the newest developments like these will you move past your competitors. The good news? A strong SEO program will help you capture even more consumers than ever before, and guarantee your brand is relevant long into the future.
When it comes to getting great organic rankings, your SEO program and your Google+ pages are increasingly, inextricably connected. Google+ pages allow you to not just engage with a wide range of consumers, but also to provide an easily accessible hub for all your social media profiles, sites, articles and even blog posts. You can link to it all from Google+. Think of it like your personal O’Hare, minus the delays.
From an SEO standpoint, every consumer who shares, links to your post or +1s it adds a valuable link to your arsenal. Google rewards those sites that are well connected to others with better organic rankings. As the company states on its website, “+1′s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query.” And if your post ends up going viral, the sky’s the limit. Google adds even more value to those links, to further encourage you to post meaningful, interesting content.
Google+ also allows you to connect with significant companies and people within your industry, referred to as “high authority profiles.” The more people that link, share and +1 your posts, the more you also become an influencer within your field on Google+.
It’s a win-win, both in terms of a successful social media campaign and as a way to unlock better SEO results for your business. By most analyses, Google+ will only continue to grow in its importance for all aspects of your online marketing strategy.
More users than ever before are making the shift from their desktops to accessing the web with a mobile device. You must take action to capture these mobile searches and potential local customers.
First, make sure your website is optimized for local and mobile SEO. Consider a store locator, as well as individual store pages that feature the correct address, phone number, and hours for each of your locations. Second, create appealing, informative Google + and Bing local listing pages for your company. Your customers may use local search techniques other than Google to find your business, so be ready for them.
Finally, integrate your business into social media, not just to make the most of branding and engagement opportunities, but for SEO purposes as well. Consumer driven sites are now featuring local search functions with their mobile apps, including those for Facebook (with Graph Search), Foursquare and Yelp.
Encourage your customers to write reviews, check in and interact with you on these vital social networks, so others can not only find your business, but see the positive interactions that build trust and encourage buying decisions.
Make sure your business appears at the top of the search results page in both mobile and desktop formats as a local listing. Put your business front and center for your customers. Not only will you gain consumer trust by coming up for local results, but you’ll also make it quick and easy for potential clients to find your contact information.
Trust is essential in any purchase decision-and studies show that your company’s inclusion in local search conveys reliability. Consider the national 2012 Local Search Usage study, which found that 58% of respondents felt that local search results were more trustworthy than the alternatives, which included natural search and paid results.
Like the telephone directory of years past, local search listings are also the new resource everyone refers to when they need information, fast. Appearing in local search results guarantees people will find your website, brick and mortar location, maps, hours of operation, phone number and more.
This isn’t about casual “surfing the web,” but consumers in a hurry, searching for a reliable source for the goods and services you offer. Capture these customers immediately with local search results for your business.
Call Captain Marketing and learn more about how to go local: (888) 297-9977
Every company needs to let the world know about their products and services, and a press release is an inexpensive, effective way to do it.
But have you also considered the positive impact press release distribution will have on your organic rankings?
A good press release will attract the attention of bloggers, customers and industry news sources who will use you press release and link to your site. This bring you high quality organic links that Google uses to rank sites.
With SEO optimization, is an affordable way to connect your website with the essential keywords for your industry on the search engines. A high quality press release can translate into powerful results and page one rankings for your business.
We’re offering free social media badges on your website for all customers new and continuing. By making it easy for your customers to connect with your Facebook, Twitter and Google Plus accounts from your homepage, you’ll let Google be able to count these social media pages as the important “fresh content” necessary for SEO optimization of your website.
Remember, social signals count when it comes to Google’s new algorithm. Become a marketing superhero with social SEO and great organic rankings by letting customers connect through FREE social media badges. Tights and cape not included in this offer.
Use this coupon to get started with Captain Marketing and get connected today!
Posted on April 9, 2013 in Search Engine Optimization, SEO by cmblogger
Learn more about Captain Marketing’s Deal of the Week: Get started with Traditional and Social SEO
Are you still waiting to start with SEO? Don’t wait any longer! This week at Captain Marketing, you can get more for your money with the purchase of our SEO packages. Get started with both traditional SEO and we will help you set up for your social SEO efforts as well!
Posted on March 4, 2013 in Search Engine Optimization, SEO by cmblogger
Google Presents Inside Search
Google has created a new and updated Inside Search site, with helpful information for every consumer about how the search engines really work. Written in clear, simple language, the presentation explains the ins and outs of the world’s most utilized and powerful search engine, along with a fascinating glimpse into the way the web works in 2013. For example, did you know that today’s Internet is comprised of over 30 trillion individual pages? To index this constantly growing information source, Google crawls the web, following links from website to website, using more than 200 ways to quantify and qualify what their bots are seeing. Some of these methods are proprietary, and their techniques can only be guessed at. Others are more obvious, and include elements like site “freshness” ( how often you’re adding new content, for example), site and page quality (how easy is it to navigate your site? Is there a lot of content on your web pages, or is it simply just photographs, product titles and prices?) and user context (where is the user searching from-and where is the website located? This is why you need cities listed on your website if you’re looking for regional customers-it will help Google bots find you). In addition, the Google slideshow also lets you learn about and view actual spam removed from their searches. It’s an interesting window into what “black hat” marketing really looks like. Finally, in the brief time it takes you to watch the slideshow, Google lets you know how many searches have been conducted on their engine in real time. In the 11 minutes this writer spent on the site, there were over 29,012,060 Google searches conducted at the same time. That’s a lot of keywords.
Posted on February 27, 2013 in Search Engine Optimization, SEO by cmblogger
SEO strategy is a full time job, rife with the stress that comes with processing all the constantly changing information, statistics and ideas that come along with being at the forefront of a groundbreaking and exciting new industry. It shouldn’t be all that surprising, then, to note that SEO specialists trade in some particularly bad jokes. Here are a few from around the web (and near the water cooler) to share with your project manager-and impress your friends. Warning: do not tell while wearing, for example, black socks with sandals, or you may come across as a serious nerd.
1.) What do blackhat SEO strategists eat on Thanksgiving?
2.) An SEO copywriter walks into a… bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor…
3.) “Old SEO strategists never die, they just lose their rankings.”
4.) What’s an SEO strategist’s favorite music?
5.) “The Jehovah’s Witnesses called. They want to see if we can improve their conversion rates.”