Category Archives: PPC

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PPC Effective for Reaching Senior Citizens

Posted on January 14, 2013 in PPC by cmblogger

By 2030, there will be more than 70 million Americans over the age of 65…and many of them will be on the web. For now, over 13 percent of the US population is over 65, and embracing the internet more than ever. The question of how to harness this growing sector of the US population for pay per click advertising is the question many marketers are trying to answer for 2013. With ever increasing familiarity with the internet itself, more and more seniors use the web to find goods and services they need. According to a recent Google report, 78% of those online and over 65 used the search engines to find a company after being exposed to an online video for that brand. In other words: PPC advertising seniors does work. Highlight AARP discounts and other benefits of special use to seniors in the text of your ads, and make sure you link to plenty of information on the product and services you’re offering. Another Google study indicated that seniors click on an average of seven links per browsing session before making a purchase decision…so it’s important to provide plenty of solid facts and benefits when reaching this demographic.

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Google #1 for Display Ads On The Net

Posted on January 11, 2013 in PPC by cmblogger

Researchers at eMarketer have announced that Google is soon to overtake Facebook as the industry leader in earnings based on display ads, making them the triple threat and unequivocal leaders in digital advertising across the board. Until last year, Yahoo held the title, but in an increasing effort to monetize their popularity, Facebook made increasing strides to beat their revenues with display ads on their own social media platform. However, according to eMarketer, Google has posted over 15.4%  of display advertising for 2012, which translates into $2.31 billion dollars of revenue for the year, topping Facebook’s 14.4%, or $2.16 billion. Paid ads represent a significant breakthrough for Google’s efforts in diversifying their revenue streams, so as to grow their business beyond simply four line search advertising.

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Diversity The Key To Internet Marketing in 2013

Posted on January 3, 2013 in Blogging, PPC by cmblogger

Diversity The Key To Internet Marketing in 2013

By now, most companies have figured out the imperative of appearing on organic search engines, and many have employed a strategy of link building, smart keywords, and website content to do so. And yet, reliance on a single stream of site visitors from the organic search engines alone is proving to be less than ideal in today’s Internet marketplace. As Google researchers themselves have shown, appearing in the number one position on the organic search engines results pages is not the only solution. Paid ads work. Social media works. PR releases and blog posts work. And not only are they effective in building solid, steady consumer traffic to your website, but this kind of diversification means businesses can field different kinds of customers, geared towards various products and services they offer. Think of your Internet advertising campaign like a restaurant. If you’re just doing SEO with link building and keywords-you might as well only be serving hamburgers. You may make the best hamburgers anyone’s ever tasted, but what happens when the next study on red meat is released? Why not diversify, and increase your customer base and the effectiveness of your SEO by serving fries and onion rings (blogging) or doing a salad and a fish plate (PPC), and while you’re at it, considering an alcohol license and hiring a bartender (Social Media)? Obviously, the analogy goes only so far- a successful internet marketing campaign is more complicated than deciding what to serve for dinner. But it’s important to think of the advertising for your business as a multi- faceted strategy, rather than a single equation for success. With Google’s trend towards content marketing in general, it is increasingly essential for companies to develop multiple areas for consumer engagement and interaction. Discuss ways to diversify your strategy with your Captain Marketing project manager. With everything from blogging to video SEO optimization, we can help you take advantage of multiple opportunities for reaching your customers effectively.

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Pay Per Click: A Reliable Lead Generation Source in 2013

Posted on January 2, 2013 in PPC, SEM by cmblogger

Pay Per Click: A Reliable Lead Generation Source in 2013

With lead generation the number one goal for most businesses employing any kind of Internet marketing campaign, most of the attention is on SEO and other related strategies. Nevertheless, paid ads remain a reliable source of site traffic in 2013. Don’t underestimate the power of a well written ad targeting the right consumer base for a particular product or service. A recent poll conducted by Los Angeles marketing analysts indicated 64% of B2B companies and 73% of B2C companies utilize pay per click advertising for conversions. According to the same research, 31% of B2B and 40% of B2C businesses also indicated they plan to spend even more on PPC in 2013.

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Paid Ads Pay Off

Posted on December 31, 2012 in PPC by cmblogger

benefits of paid advertising

Google researchers have recently released a report on the benefits of paid advertising on the search engines and their value when compared to organic search.  The results indicate that no matter what a company’s ranking on the results pages, a paid advertisement increases clicks. In fact, the white paper revealed that “even when advertisers show up in the number one organic search result position, 50% of clicks they get on ads are not replaced by clicks on organic search results when the ads don’t appear.” Despite the popularity of the search engines, and the site traffic generated by SEO, businesses must continue with paid ads to stay viable within the competitive online marketplace.

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Regional Businesses Need Regional PPC Campaigns

Posted on December 28, 2012 in PPC by cmblogger

Regional Businesses Need Regional PPC Campaigns

If your business is centered around a particular area of the country or state, you need to coordinate your marketing efforts in that area, rather than nationally. For SEO, that translates into area specific keywords, e.g “cheap sneakers in Kansas City” as opposed to more general terms that have both more competition-”sneakers”-and miss out on those potential customers who are searching for your product using regional terms. For PPC, this means your impressions should absolutely be tied into location as well, to ensure your ad is focused exclusively on the people who will actually have an opportunity to shop with you. Remember, Yahoo, Google and Microsoft all offer geo-location features that are quite useful to the regional seller, and allow you to not only target ads based on IP address, but also offer geo-specific keywords too.

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The Journey of A PPC Campaign Begins with A Single Keyword

Posted on December 28, 2012 in PPC by cmblogger

The Journey of A PPC Campaign Begins with A Single Keyword

There are a few basic tenets to successful PPC marketing,  simple concepts upon which the most complicated strategies are built. Understand them, and you’re well on your way to appreciating the depth and complexity of an effective Adwords strategy. First, keyword analysis is the cornerstone of any worthwhile PPC campaign. You’ll need to put in significant time identifying and researching effective terms that sum up what you do-and for which consumers you do it for. Understanding not only how to best utilize keyword research tools, but also how to mine your own content for keywords that work is critical. Secondly, you need to identify your target audiences. Do you need to grab an end user of your product or service, or just a distributor? Who’s looking for you on the internet, and why? How do your consumers find you already, before your PPC program starts?  Knowing these answers will help you not only select the best terms, but write the most compelling ad copy, and schedule your ads in such a way that they reach just the consumers you want, when you want them.


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Never Go Over Budget Again

Posted on December 27, 2012 in PPC, SEM by cmblogger

Never Go Over Budget Again

One of the biggest PPC concerns we hear about from our customers is the fear of going over budget. Who wants an unexpected charge or “special fee” incurred to your account at the end of the month, just for the privilege of doing Adwords? We sure don’t…which is why we guarantee you’ll only get charged once per month for any PPC plan you choose. We plan our campaigns carefully to avoid hidden costs later…or running over budget when you least expect it. Each of our plans also includes supplier costs to Google, Yahoo  or Bing, so you make a single payment every month, and that’s it. And with expert research and strategy, you’ll often find the most successful keywords aren’t the most expensive. Get the Captain Marketing difference. Contact us today to jumpstart traffic and conversions for your small to midsize business.

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PPC That Works

Posted on December 24, 2012 in PPC, SEM by cmblogger

PPC That Works

Captain Marketing AdWord programs start at just $17 a day! With no extra hidden charges or surprise end-of-the-month fees, we pride ourselves on offering the most effective and the most inexpensive PPC solutions you can buy. At Captain Marketing, we specialize in results. With a dedicated, onshore project manager handling your account, regular reports with all the data you need to evaluate and assess your progress, and simple contracts that only require a 30 day notice to cancel, you’ll find out why we’re the leading online marketing service for small to midsize businesses on the net. Check out our variety of PPC packages available, or talk to one of our friendly project managers today about getting a customized program just for you.

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Truth and Fiction with PPC: Know What Works, What Doesn't

Posted on December 21, 2012 in PPC by cmblogger

Truth and Fiction with PPC: Know What Works, What Doesn’t.

As the PPC field gets ever more competitive, used by every company from those on the Fortune 500 list to the smallest brick and mortar with a small, B2C website, the inside strategy is everything. That’s why it’s important to separate out the common wisdom from the “old wives tales” when it comes to effective AdWords marketing. First, remember-while your rivals have some valuable data for you to analyze, competition isn’t everything. Don’t waste valuable time focusing on the ins and outs of your competitors’ PPC programs when you could be increasing the value of your own campaign by growing what’s working for you-and minimizing what’s not. Every campaign is different, and you’ll find unique strengths and challenges for your own paid ad strategy that don’t exist for your competitors.