Category Archives: Coupons

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Google Display Advertising: Understand All Your Options

Posted on May 16, 2013 in Coupons, PPC by cmblogger

With 700 million monthly users, Google’s network for display advertising reaches more than 80% of the online audience. This enormous scope allows Google to offer multiple types of ads, from text only to video, but most inexperienced marketers gravitate towards the default display option, incorporating keywords from an organic search campaign and hoping for the best. Most of your competitors will be adopting this approach, going on to achieve only fair to middling results.

Start with the right display keywords. Remember, Google ignores match types for paid advertising. They also use negative keywords to facilitate correct ad placement. According to most analysts, the best course is to choose only a few broader terms for search (2-3 words each rather than longer combinations) and only a few negative keywords (rather than thousands) for your campaign.

Keyword segmentation also makes a difference. Choose what each ad and landing page will be for every ad group. Keywords must match both the ad and and the landing page. Include effective placement targeting, and flexible reach, and you have a campaign that can really make a difference.

Think outside the box. Take advantage of the different formats available. Understand where each dollar you spend is going.  Use just the right image (or video), target exactly the audience you need-and watch your sales grow, both for online and your brick and mortar location. With a great display campaign, you’ll soon wave goodbye to your competitors, and hello to success.

If you want more help with your PPC Campaign, Captain Marketing offers a variety of services designed to optimize your ads.

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Localized Ad Copy Drives Engagement

Posted on May 9, 2013 in Coupons, PPC by cmblogger

Local Marketing with The Captain

When creating ad copy for your PPC campaign, remember to provide a local context for your products and services. Identifying your brand with your geographic area is an easy way to boost sales and increase consumer engagement.

Consumers relate better to a business that has an affiliation with their own community or region. Promote interest in your brand with a call to action that encourages customers to come into your brick and mortar location, or talk about local promotions to build interest and foster trust.

According to a recent study, users engage a whopping 100-120% more with an ad that features local content when compared with engagement rates for a similar ad without localized copy.

That statistic repeats itself with localized coupons as well. According to the same survey, store location was a huge factor in attracting interest from consumers (36%), followed by reviews (35%) and information on the deal itself (29%).

Location-based ads are now high priority for any pay per click campaign. Make sure you take advantage of this growing trend with compelling ads that feature a local context.

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Pay Per Click: Part of Any Successful Inbound Marketing Program

Posted on May 2, 2013 in Coupons, PPC by cmblogger

When it comes to getting leads for your website, organic search isn’t enough. Pay per click advertising is critical in providing you with access to the targeted consumers you’ll need for success.

Combined with frequent additions of meaningful content to your website, a strong social media presence, and good SEO, a competent PPC program can increase your incremental traffic by 89%, according to a recent Google study.

Don’t fall behind your competitors when it comes to savvy Internet marketing. Capture the consumers who are ready to buy or engage with your products and services with  well written ad copy, the right keywords and appropriate ad placement.

Reaching the consumers who matter with PPC means more traffic, more leads and more business, fast.

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Facebook Ads Now Include Broad Interest Categories

Posted on April 19, 2013 in Coupons, PPC by cmblogger

You can now target Facebook ads at broad categories of people rather than just relying on demographic data.

The new partner categories allow you to target specific interests, meaning you have better access to exactly the right type customers for your business. The broader consumer categories are based on a person’s browsing and purchasing histories. This data predicts who will be interested in ads that focus on your chosen category.

Let Captain Marketing help you with your Social Media Marketing and Facebook ads for maximum return on your investment with our affordable, effective Social PPC programs.

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