Category Archives: Coupon

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The New Frontier for Responsive Web Design

Posted on May 17, 2013 in Coupon, Web Design by cmblogger

Pew Internet and American Life Project recently released new statistics on current mobile device usage in the United States today, and it’s clear that mobile web browsing is a trend that’s here to stay. Nearly one in three American adults owns a tablet computer, and nearly half of all Americans have a smartphone. More than 55% report using these devices to access the Internet regularly, with a quarter using them to get coupons to use at local businesses.

Among teens, the move to mobile is even more pronounced. More than 37% of teens own a smartphone, while one in four reports using the Internet primarily from their mobile device. More than 22% own their own tablet computer. As perhaps is to be expected for an age group focused by definition on social communication, teenagers are more connected to the Internet than any other age related demographic.

The message is simple. Optimize your website for mobile traffic with a responsive design, or get left behind as the stampede moves on to buy from your competitors.  Whether you decide to create a unique app or use a mobile web layout, make sure you highlight your products and services effectively through a design that reflects these new realities of the marketplace.

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Psychological Effects of Good Web Design

Posted on May 10, 2013 in Coupon, Web Design by cmblogger

Colors and images set the mood of a website more than you might imagine. Blue is a trustworthy color, which is why so many banking institutions use it for their website designs. Green is often associated with nature and rebirth, and you’ll often find it used on websites touting health related products.

But it’s more than just “feel good” psychology when it comes to the layout of your website. Your design choices are not just about fostering brand consistency, but can actually provide the measure of encouragement your customer needs to make a purchase, or reach out for contact.

You have only a short time, most analysts say only 4-6 seconds, to “hook” a consumer who visits your website, and transform them from a casual browser into an active customer. Just as you would want an impressive storefront and well groomed employees no matter what your business, your website must have visual appeal as well as solid content.

Call us today to discuss your particular goals and challenges. Captain Marketing’s experienced team of web designers and copywriters can help you set just the right tone with an effective, consumer friendly website, formulated for success.

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Great Coming Soon Pages Get Attention, Don’t Miss an Opportunity!

Posted on April 26, 2013 in Coupon, Web Design by cmblogger

Don’t just leave a default message and a logo if your website isn’t ready for action. Generate buzz for your business with an effective “coming soon” page.

A great “coming soon” incorporates several key elements into its web development. With an appealing color, graphics and layout, you can attract all the right attention for your brand that really gets them interested. With compelling copy, you can create excitement about what’s coming and use the page for collecting email subscribers and potential leads. Don’t forget to include links to your social media sites as well. While your site is being built, you can engage with customers on social media.

Remember to include both your launch date and a brief purpose of your website too, so customers are clear on what your company delivers. A “coming soon” page is an opportunity to educate your consumers about your products and services in a quick and compelling way.

The decisions surrounding how you will build your website take time. Let Captain Marketing help you utilize the right “coming soon” page for your website to get business immediately!

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How Mobile is Your Website?

Posted on April 19, 2013 in Coupon, Web Design by cmblogger

When six of the seven billion people on earth now in possession of a mobile phone, responsive web development is more important than ever.

First, have you checked your website to see how it looks from a mobile phone or tablet?

Can you easily read the critical information a customer will need on your site from a smartphone or other device?

How difficult is it to order products, get price information, or fill out a contact form from the smaller screen of an Ipad or mobile phone?

According to the New York Times, consumers spent $25 billion dollars in 2012 on their phone or tablet, an increase of over 81% from the previous year. Mobile websites are critical, and luckily, Captain Marketing can help.

We offer a range of affordable web development services to make your site responsive and ready for mobile site traffic.

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