Building Brand Awareness
Posted on February 24, 2015 in SEO by cmblogger
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The world of advertising and marketing today is not what it once was. Technology has changed business, changed people, and simply changed how things are done in countless ways. In order to boost your brand awareness, there are a number of things you should be doing, whether your company is a large empire or a startup. Gone are the days when magazine ads, billboards, and community newspaper ads were enough to draw interest in your company. The process for getting your business noticed, by both search engines and potential customers, includes some concrete steps. The effort is three-pronged, and one that we’ve honed over the years: website development, social media, and smart advertising.
Putting the Pieces Together
Starting from the ground up – it’s how any successful company has made any money. You take a great product or service, develop it, replicate it, and sell it as best you can. But these days, if you aren’t doing everything in your power to make that happen, you could be missing out on valuable business. This success begins with your ability to put together a website that is coherent, informative, and ultimately one that customers want to visit. Is your contact information prominently displayed? Do your graphics and images complement the well-written copy you have laid out? Is your online store easy to navigate? All of these are pieces of the pie – elements that when done correctly can spell the difference between a sale and someone clicking away from your website. At Captain Marketing, our crack website development team knows what they are doing. They have the tools and the know-how to take your website and make it better – optimize it really – to the benefit of your customers; and ultimately, your wallet. We make sure your social media badges are visible, your products noticeably displayed, and your traffic on the uptick.
Engage Customers Through Social Media
That brings us to our next point: social media. By now you’ve heard the term bandied about on your local news or by your annoying little nephew who tweets every day. This is truly the way of the future, and if you are not utilizing social media like your top competitors, you’ll quickly find yourself in the dust. Social media optimization, at its most basic level, concerns building your brand awareness as best as possible. Your posts should engage your audience, attract new customers, and keep them interested in what you have to say. Sure, it is important to discuss your products, your services, and the events you have going on. But almost just as crucial is your element of relatability. A good example is a cooking equipment website that features recipes that correspond to the season and the holidays throughout the year. These sorts of posts allow for discussion, interaction, and ultimately get people to notice you. Our seasoned writers are prepared to make this happen for you.
Last, but certainly not least, is advertising. This is the 21st century version of newspaper ads – targeted, concise, well-written ads that spark something in potential customers and entice them to click. A clever picture can be just as effective as well-worded copy, if not more so. At Captain Marketing, we scour your site, and highlight the products that will appeal to your target demographic, to draw interest and increase traffic to your website.
SEO Company Los Angeles
If any of this intrigues you, and makes you want to harness all of the tools of our current day and age, look no further than the company that 2,000+ businesses have already entrusted: Captain Marketing.