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Creating a Website? Check for Errors

Posted on March 14, 2014 in SEO by cmblogger

Web
Nothing churns the soul of a copywriter up more than to notice the spelling errors on a new
client’s existing website. The careless “its” instead of “it’s” or a casually misspelled
adjective is not only noticeable but detracts from any design, no matter how beautiful.

If you’re redesigning your website, make sure you have well considered copy to go with
it. While proofing can be tedious, it’s an essential part of any web development project.

Tips from the pros on how to check? Review your work…later. Giving yourself a few hours or
days between creation and execution is always a great idea. Don’t be afraid to use spell check
or other proofing software to ensure everything is correct. Finally, have a third person
( a family member or colleague) review everything before it goes live. There may be a design
element that made sense in talks with the web designer that is confusing to the untrained
eye. Fix it now, before your consumers let you know.

Great web design is a mix of the complex and the simple. While it’s easy to focus on the hard
stuff, in the end, it’s the small details that sometimes can matter most.

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Database of Affinity”: Sounds like Game of Thrones, But It’s Really About Retargeting

Posted on March 11, 2014 in SEO by cmblogger

Forrester Research recently released a proprietary report for its clients on the newest concept in paid online ads, the mystical sounding concept of a “Database of Affinity.” If you’re thinking this sounds like some kind of topic better suited to cable television dramas than a discussion of marketing techniques, you’re not alone….but you should know…

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Don’t Forget Your Pencil Case: Supplies You Need for SEO in 2014

Posted on January 8, 2014 in Uncategorized by cmblogger

With the recent changes to the data available for keyword research and other cosmic shifts to search engine algorithms, it’s more important than ever to stay focused on SEO strategy for the coming year. Like having the right binder or the coolest lunchbox, starting the year off right with the correct tools in hand is essential.  …

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Digital Marketing Forecast for 2104: What You Should Know

Posted on January 7, 2014 in SEO by cmblogger

While 2013 was a wild ride for digital marketing pundits and small businesses, 2014 has no obvious changes ahead…yet. But there are already some real trends that show no signs of abating in the coming months.   First, mobile friendly content and layouts for your website will continue to be extremely important. As smartphone and…

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I Spy for 2014: Uncloaking Keyword Information from Google

Posted on January 2, 2014 in Uncategorized by cmblogger

With recent headlines focusing on privacy and the impact of NSA activities on the search all engines, Google has rushed to encrypt all organic search engine activity. This new policy, while welcomed by many concerned about government encroachment on their browsing habits, effectively ended the convenient analytics marketers relied upon to evaluate keywords and their search potential. Don’t…

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High Bounce Rates: The Bad Breath of the Internet

Posted on December 30, 2013 in SEO by cmblogger

When it comes to users visiting your page, you obviously want as many as possible. But if none of those visitors are staying more than a few seconds, you have cause for concern. Like halitosis, you may not have even been aware you had a problem. After all, everything may look right. But a look…

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Mobile Friendly Sites: What You Need to Know

Posted on December 30, 2013 in Uncategorized by cmblogger

With everyone talking about ways to streamline your marketing plan for 2014, it may be a little daunting to consider all the changes you need to make in coming months. However, before implementing new features or strategies for your online campaigns, start with the basics: what’s happening with your mobile website?   Assuming that you’ve verified…

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The One Weird SEO Tip for Great Rankings, Fast

Posted on December 26, 2013 in SEO by cmblogger

There’s no question that title makes for a catchy headline. That’s why its variants are used for everything from weight loss to investing. And yet, like achieving a smaller waistline or independent wealth from your real estate holdings, getting ranked well on the search engines doesn’t come overnight.   Look at PageRank. Some content marketers…

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Small Business SEO: What You Need to Know

Posted on December 26, 2013 in Uncategorized by cmblogger

The days of the Yellow Pages have gone the way of the steam engine and the Telex machine. Even if you’re just a brick and mortar with a few employees and a purely informational website, you must show up in the search results pages to get noticed.   While SEO is not always easy, there…

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Online Experience: Going the Extra Mile for Your Customers

Posted on December 23, 2013 in Uncategorized by cmblogger

Most companies don’t set out to make their website user-unfriendly. After all, who would in their right mind want to make it difficult for customers to find or purchase their products online? And yet, many businesses do just that, with outdated navigation, poorly designed shopping carts or counterintuitive layouts.   Typography should be clear and attractive, with easy-on-the-eyes…

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